One of the biggest things keeping businesses from leveraging YouTube is that…well, you need to create videos and you’re not sure what. Or how, for that matter.

At the very least, not without spending way too much money and time on creating and promoting videos.

However, it’s actually not that difficult to create quality videos anymore – in some cases, you don’t even need a camera. And when it comes to the types of brand and marketing videos that you can create, there are numerous options for different stages of the sales funnel:

At the top of the sales funnel

If you want to generate more brand awareness at the top of the sales funnel, these videos will help you reach those goals:

• Brand videos showcasing your business and your core values
• Educational and how to videos (people love how-to videos on YouTube!)
• Interviews with influencers and thought leaders in your niche
• Animated videos

Brand Story Videos

A brand story video is a great way to tell the story of your brand and its journey. This type of video should be engaging, emotional, and authentic. A brand story video can help create a connection with your audience and build a loyal customer base.

How-to Videos

How-to videos are a great way to showcase your expertise and provide value to your audience. These videos should be informative and engaging, providing step-by-step instructions on how to complete a task or solve a problem. How-to videos can help establish your company as a thought leader in your industry.

Animated Videos

Animated videos are a great way to showcase complex ideas or concepts in a simple and engaging way. These videos can be used to explain your products or services, showcase your company culture, or educate your audience on a particular topic. Animated videos can be a great way to stand out on YouTube and capture your audience’s attention.

Middle of the funnel videos

Once you’ve caught people’s attention, you can use video to further nurture these potential leads:

• Product videos demonstrating what your product can do for your target audience
• Video testimonials – basically, instead of getting the usual written testimonial from your clients
• Case studies – for example, you can show how a client used your product successfully

Product Demo Videos

Product demo videos are a great way to showcase your products or services and demonstrate how they work. These videos should be informative, engaging, and visually appealing. Product demo videos can help potential customers understand your products and make informed purchasing decisions.

Customer Testimonial Videos

Customer testimonial videos are a powerful way to showcase the benefits of your products or services. These videos should feature real customers talking about their experiences with your company. Customer testimonial videos can help build trust and credibility with potential customers.

Conclusion

In conclusion, there are a variety of corporate videos that you can create for YouTube. Each type of video serves a different purpose, from showcasing your company culture to educating your audience on a particular topic. By creating a variety of videos and experimenting with different types, you can build a loyal audience and establish your brand as a thought leader in your industry.

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