You can make the most creative, the most visually spectacular video, but what good will it do if it is not seen by the people who need to see it? Or worse yet, suppose your video finds the right audience but fails to connect with them?

Think of it this way. Suppose you are a B2B company. You go to a networking event, and every table has a sign identifying exactly what their company does. You would not bother to go speak to the companies that you know would not have a need for your goods or services. Getting to know your target audience is like putting those signs on the tables. It lets you focus your efforts where they can be the most effective.

Ultimately the goal of your marketing videos is to connect emotionally with your audience. Following these basic steps will help you better to understand the wants, needs, and desires of your audience, which will allow you to create videos that not only inform and entertain, but engage with your audience and compel them to take action.

When you can show your target audience that you “feel their pain,” and then offer them a solution for it, you will have the chance to make a sale!

Still have a few questions about adding video to your marketing strategy?

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