TC Productions Testimonial with Monique of Clear Communications Solutions from Trenton Carson Productions, LLC on Vimeo.

Joe Polish is famous for saying, “There is no relationship between being good and getting paid. But there is definitely a relationship between being good at marketing and getting paid.” 

Why Video? Why Now? 

You might be thinking: why go to all the trouble of making videos? And more than that, what if you have no experience or skills in video production? Isn’t it time-consuming? As a small business, your marketing needs are uniquely challenging, and you don’t always have the budget, time, or skills to make your work stand out the way it could and should.

But thanks to video marketing, small businesses like yours are increasingly using the power of the visual medium to attract, convert, and retain new customers—and seeing hugely successful results.

And as more and more companies adopt video marketing strategies, it’s becoming clear that if you’re not using video, you’re passing up a huge opportunity.

The reason that video is so powerful is twofold. First, it allows you to tell a story very quickly, and in a way that consumers have been trained to enjoy through a culture of movie- and TV-watching.

Second, it gives you the ability to connect to the viewer’s emotions, which helps users connect with your brand in a meaningful way. You can create videos with very specific intent, targeting specific audiences and getting specific reactions, in mere seconds.

Who should produce your videos?

There are many things to keep in mind when creating a video. Be sure to keep your branding in mind — just as your website and social media profiles are branded for immediate recognition, so should your videos immediately signal to viewers who you are. Consider what story you are telling about your brand with your video. Be sure to show, instead of tell, your viewers, what your message is all about. That is the power of video, after all.

You can create videos yourself or have a video production companycreate them for you. In-house video allows you better control over video and makes it easier to feature personal touches, such as messages from actual employees. But it can also cost you more in time, lost work productivity and money as you learn the best video creation techniques and buy the various equipment needed. A video production company gives you a professional-looking video right away from experienced creators. Keep in mind that whichever option you choose, you’ll have to make sure that the technical team and the creative team communicate clearly and frequently. We like to view ourselves as in-between. We’re small enough to serve as your in- house video team and is big enough to be equipped with the tools of a full agency. We just don’t have the overhead of a 30 member plus agency.

Video Marketing Trends

1.) Video content giving your brand authenticity!

Videos (and especially live videos) can increase user confidence in a brand, as they make it easier to show the people behind it. That’s why videos can help with customer loyalty. But videos alone are not a magical solution: you need to be able to create content that transmits and resonates with your audience.

2.) Video is everywhere

Finally, statistics on video marketing trends reveal that it is worth thinking outside the box when it comes to video dispersion. We already know that YouTube is the social network of videos par excellence and that video is becoming increasingly more important on Facebook. Now that Twitter and LinkedIn is picking up on video you’ll have an even greater chance of getting in front of the audience that suits your business. Since everything is now mobile, you’ll literally be everywhere your clients are. Don’t just take my word for it, use my business as an example. How many times and places have you seen our videos? If you use the internet, then you’ve seen our work!

For those who like stats

Let’s check out a few stats about video in 2018, using information from Wyzowl’s fourth annual State of Video Marketing Survey.

• 81% of companies use video for marketing purposes in 2018, compared to 63% in 2017.
• The average person watches 1.5 hours of video each day.
• 81% of individuals have purchased a product or service after watching a video
• 76% of marketers say video has helped their company increase sales.
• Where both video and text are available on the same page, 72 percent of people would rather use video to learn about a product or service.
• Marketers rate Snapchat the least effective video marketing platform, while LinkedIn is rated the most successful (even though only 38% of marketers are using it).

During the first 90 days of releasing your video, you should start off by sharing it 2-4 times a week and then gradually slow down to posting it at least once a week. I know I know, you might be tired of looking and posting that video but truth be told only a small percentage of your audience has actually seen it. This is something we will now start taking over for our clients. We don’t want you to think you’re posting too much (which you’re not) and also, you’re too busy to upload and share your video 2-4 times a week.

You’re not marketers, You’re Business Owners

The downside to all of the marketing talk you hear is that most of you aren’t marketers; you’re business owners. Most of the time these marketing talks goes in one ear and out the other because you either don’t have the time, budget, or that marketing technique doesn’t even apply to you. We usually see business owners give up right before their marketing can start to sink in. There is no one marketing tool that will do it all. The most effective marketing tool is the one that you’re comfortable with but most importantly, the one that you can apply consistently. Whether you do it yourself or hire a company to do the work for you, as long as you’re consistent you will see results.