There are some brands that seem, somehow, larger than life. They go beyond the business itself, and have become something special. Maybe they’re seen as authentic, or funny, or innovative, or good to the world. 

Video branding is the practice of distributing your brand message in a recognizable, distinct way through video. The idea is to both promote brand awareness and recognition while also helping you to define what your brand is and what makes you different.

When you start fleshing out your brand early on and deciding what you want to be, your products, business’s story, and other personal missions likely contribute to this. All of your video content should keep these key facts in mind and find ways to share these building blocks to help establish your brand.

It’s not just about keeping viewers entertained, after all, it’s about giving them some new information about your brand in a way that will stick with them.

Make it worth watching

Just because you’re creating promotional content doesn’t mean that it should read like a boring, standard commercial. True branded videos are going to be interesting, informative, or some combination of both to offer value for the people watching.

Using video marketing to build and establish your brand can be wildly successful. If you want to see results focus on consistent brand building instead of just your typical hard sell campaign.

Still have a few questions about adding video to your marketing strategy?

Schedule a Discovery Session to see how our talents can match your vision.