Top 3 Tips for Sharing Videos on LinkedIn

Keep it short

We’re too busy to invest too much time in video when browsing social media, and the stats prove it. You can prevent people from bouncing off your LinkedIn video content by keeping it short, and to the point. Avoid babbling and discuss the topic instantly – preferably within the first six seconds to grab a browser’s attention.

When writing your video script, ensure that your first few sentences are strong, solid and to-the-point. Once you’ve hooked them in, feel free to expand on your point. But remember, LinkedIn videos have a limit of 10 minutes in the Feed!

When it comes to videos on LinkedIn, less is often more. Your audience likely has a limited attention span, so it’s important to keep your videos short and to the point. Aim for videos that are between 30 seconds to two minutes long. This will give you enough time to deliver your message while also holding your audience’s attention.

Link-back to your video elsewhere

Your goal with video marketing is to get as many eyes on your content, as possible. The “build it and they will come” method doesn’t always work, so you’ll need to promote your latest video release elsewhere on the platform.

You can increase the number of eyes on your LinkedIn video by linking to it elsewhere on the platform. Treat the video as island content: whenever you post something relevant to it, link back to the video.

Write a post (or even better, a transcript) of your video and publish it as an article using the Publisher tool. Embed the video content in your post, and drive traffic back to it using other social media platforms.

Yes, content is king… but promotion is queen!

Make it professional

Remember how we mentioned that LinkedIn is a platform built for professionals? Posting low-quality videos with bad editing won’t cater to that vibe!

While it’s important to be engaging and personable in your videos, it’s also important to remember that LinkedIn is a professional platform. Make sure your video is well-lit, your audio is clear, and you’re dressed appropriately. Your video should reflect your professionalism and expertise.

In order to make your brand seem more professional on such a crucial social platform, consider hiring a video marketing expert to create your video content.

Here’s a LinkedIn tip, outsourcing your video production gives your marketing project a solid basis. Experts will be able to build a lighting set-up that shows your business in the best light. And, with existing knowledge and specialties within the industry, they’ll know the sure-fire ways to get your message across – in the right way.

Bonus LinkedIn Tip: Use captions

While video content is great, it’s important to remember that not everyone can hear the audio. Including captions in your videos will make your content more accessible to those who are deaf or hard of hearing, and it can also help capture the attention of those who are scrolling through their feeds without audio.

Conclusion

In conclusion, sharing videos on LinkedIn can be a great way to build your personal brand, showcase your expertise, and connect with your target audience. By following these top tips, you can create engaging and effective videos that will help you achieve your goals on LinkedIn.

As you can see, there are promising benefits to using LinkedIn video marketing, and your business could be next to triumph.

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