Consumers watch, create, and engage with video content and use it to learn about new brands and products. Animoto reported that 93% of businesses gained new customers after posting and sharing videos on social media. According to a 2021 study conducted among marketing leaders worldwide, 81% reported using pre-produced videos to engage with consumers. Another...
6 Video Marketing Trends to Watch in 2023
Video marketing trends has been growing alongside social media apps like Snapchat, Instagram, TikTok and Facebook. And it promises to have staying power in 2023. More content creators are producing video, but that doesn’t mean they are using the medium to its full potential. The Content Marketing Institute recently released its 2022 Content Marketing Video & Visual...
New SEC Marketing Rule: Financial Advisors Using Video Testimonials to Attract New Clients
There is a new SEC marketing rule that now allows for video testimonials! Advisors and financial professionals are thrilled about this opportunity to enhance their marketing plan.
Marketing Directors: How to maximize your video strategy during economic uncertainty
In times of economic uncertainty, the marketing budget is often the one that’s cut, leaving marketers directors with a new problem to solve: how to maintain the same level of visibility with less resources.
Video Branding Best Practices for Small Business Owners
Especially if you’re launching a new company, video is a fantastic medium for informing your audience about what you’re doing and how your business can benefit them.
