As owner of TC Productions, LLC Professional video production company, I tend to get a lot of small business owners who are apprehensive about shooting videos. At first I thought the initial cost and shock of an actual well put video was the part that had them jittery about the idea. No, it was the actual application...
How to Keep your Video Content digestible
60% of respondents watch video before reading content on the same page, and 22% said they generally liked watching video more than reading text for business information. Most websites, including financial planning advisors, CPA’s and holistic health sites, are about conveying a ton of information. And it’s usually boring jargon that the average viewer...
Your call to action, is your best plan of action
Directing your viewers to a clear next step is the key to strategic marketing. Paramount Business Advisors from Trenton Carson Productions, LLC on Vimeo. Call to Action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit us today”....
One of the most effective things you won’t do…
First off, very few of the larger companies have the resources to consistently respond in such a manner, that’s your advantage! Follow-up emails and calls, are your way of showing that you’re putting in more effort than everyone else. Don’t feel bad about sending multiple follow-up emails either, especially if you’re passionate about the...
4 Tips to keep your marketing momentum in Q4
Unless your marketing had zero to negative effect, don't abandon it. You have to be patient with marketing.
