Tag: Video Production
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Video testimonials vs written, how you’re leaving golden marketing content on the floor
Written Testimonials vs Video Testimonials We’ve all seen written testimonials on websites and marketing pieces – and they’re good, but in today’s world people demand more than just a text block with a company’s name next to it. Unlike a static written testimonial, your audience are able to see how your real customer interacts with your brand…
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3 Secrets of Super Successful Small Business Video Marketing
“I want to make a video that will go viral!” Going viral should never be the objective of your video marketing campaign (never ever!). This term itself has seemed to have taken off and misguided most business owners. Business owners, we’ve been hearing lots of stats like these: 5 billion videos are watched on YouTube every single…
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Why you need a video strategy before you need an actual video
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Why is this important? Well, if you aren’t…
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Comparing Your Video Options And How They Affect Pricing
For a small business, you have 3 options when producing video: 1. Self/Employee Intern 2. Solo Videographer 3. Video Production Company
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How to Create Powerful Customer Testimonials Using Video
Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. Customer testimonials can do a fair bit of the legwork of a marketing and a sales team,…
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How to Enhance your Marketing by Adding Video to the Mix
AirSonic Commercial from Trenton Carson Productions, LLC on Vimeo. Enhancing your marketing with Video Think back over the last 3 to 4 years. How did you discover a new product, business or service? It was most likely in the form of a video. Let’s take it a step further. Once you discovered that new product, how…
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How Adding Video Enhances Your Marketing Strategy
Video Content Represents Pure Connectivity Your brand is not a stagnant strategy on a piece of paper, you must bring it to life. Video sends a bold jolt to flatlining marketing strategies and generates a pulse. Your brand evolves continually, and telling that story is important to keep your audience connected and bring in new…
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How to Use Video to Drive Sales
People use videos to learn about your products As a business-focused person, you are probably surprised but not very affected by the importance of videos and engagement. Sure, people may like videos, but how does that impact your business? You want people to think about your products and buy them, not just laugh and upvote…
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Your business is either growing or dying. There isn’t any in-between.
Your business is either growing or dying There isn’t any in-between. That goes for marketing your business as well. Too many small businesses like to live in that “in-between” area where they think they’re “maintaining” instead of growing. Utilizing video consistently is definitely in the direction of growing your business. How can your small business…
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How a Video Retainer will boost your marketing strategy results
A Video Retainer will boost your marketing strategy results Marketing Requires Consistency You see it all the time on a company’s Youtube channel, especially a local small business channel. Their latest video (or only video) was uploaded 6-9 months ago and before then it was well over a year ago. Video and marketing isn’t a one-play gig, it…