“I want to make a video that will go viral!” Going viral should never be the objective of your video marketing campaign (never ever!). This term itself has seemed to have taken off and misguided most business owners. Business owners, we’ve been hearing lots of stats like these: 5 billion videos are watched on YouTube every single...
Why you need a video strategy before you need an actual video
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Why is this important? Well, if you aren’t...
Comparing Your Video Options And How They Affect Pricing
For a small business, you have 3 options when producing video: 1. Self/Employee Intern 2. Solo Videographer 3. Video Production Company
How to Create Powerful Customer Testimonials Using Video
Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. Customer testimonials can do a fair bit of the legwork of a marketing and a sales team,...
How to Enhance your Marketing by Adding Video to the Mix
AirSonic Commercial from Trenton Carson Productions, LLC on Vimeo. Enhancing your marketing with Video Think back over the last 3 to 4 years. How did you discover a new product, business or service? It was most likely in the form of a video. Let’s take it a step further. Once you discovered that new product, how...
