YouTube is the video platform and Instagram stories are loved by millions of the site’s users, but your B2B customers aren’t likely browsing on these social platforms – at least not during their 9 to 5 while they are in business mode and potentially tuned into your business services.
How to Use Video Marketing To Build Your Brand
Video branding is the practice of distributing your brand message in a recognizable, distinct way through video to promote brand awareness and recognition.
Marketers say video is responsible for landing them a new customer
When it comes to consumers and social media, video is first with everything else coming in second. This essentially means brands and businesses have to take a video-first approach when they are looking to reach their audience on social media.
Here are the Biggest Mistakes to look out for in Video Marketing
Biggest Mistakes to look out for in Video Marketing At first glance, video marketing can seem very easy and straightforward. You simply craft a message, play a catchy tune, and bam, instant video success! The truth is it can be a very difficult task to keep your audience engaged and focused. If you’re venturing into the...
Video testimonials vs written, how you’re leaving golden marketing content on the floor
Written Testimonials vs Video Testimonials We’ve all seen written testimonials on websites and marketing pieces – and they’re good, but in today’s world people demand more than just a text block with a company’s name next to it. Unlike a static written testimonial, your audience are able to see how your real customer interacts with your brand...
