“I want to make a video that will go viral!” Going viral should never be the objective of your video marketing campaign (never ever!). This term itself has seemed to have taken off and misguided most business owners. Business owners, we’ve been hearing lots of stats like these: 5 billion videos are watched on YouTube every single...
Why you need a video strategy before you need an actual video
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Why is this important? Well, if you aren’t...
Comparing Your Video Options And How They Affect Pricing
For a small business, you have 3 options when producing video: 1. Self/Employee Intern 2. Solo Videographer 3. Video Production Company
How to Enhance your Marketing by Adding Video to the Mix
AirSonic Commercial from Trenton Carson Productions, LLC on Vimeo. Enhancing your marketing with Video Think back over the last 3 to 4 years. How did you discover a new product, business or service? It was most likely in the form of a video. Let’s take it a step further. Once you discovered that new product, how...
How Adding Video Enhances Your Marketing Strategy
Video Content Represents Pure Connectivity Your brand is not a stagnant strategy on a piece of paper, you must bring it to life. Video sends a bold jolt to flatlining marketing strategies and generates a pulse. Your brand evolves continually, and telling that story is important to keep your audience connected and bring in new...
