By defining your buyer persona and knowing where to find them it'll be much easier to deliver your message effectively. With that specific information you'll be able to make smarter decisions and approach your customer with the right message on the right channel.
How to Market Your Business through a global Pandemic
Specific industries such as the health and fitness industry can create relevant content to engage customers, such as videos of how to do simple exercises or make healthy meals at home to help them combat virus. Other industries and start off by creating FAQ videos and How To/Instructional Videos.
What are the Critical Components needed to create a successful Testimonial Video
Testimonials provide evidence that you actually do solve customers problems and in fact, offer some very good benefits.
How to Create Authentic Video Content
Good video content is planned and not treated as an afterthought. Consider where, when and how your video will be used, as well as what the purpose of the video is.
How B2B video marketing strategies are evolving in your industry
YouTube is the video platform and Instagram stories are loved by millions of the site’s users, but your B2B customers aren’t likely browsing on these social platforms – at least not during their 9 to 5 while they are in business mode and potentially tuned into your business services.
