Tag: Roswell
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Create Engaging Digestible Video Content For Success
Digestible video content remains a powerhouse for corporate marketing. However, audience attention spans continue to shrink, and competition for engagement is fiercer than ever. Marketing directors and communication leaders must refine their video strategies to ensure their messages are digestible, impactful, and aligned with evolving consumer preferences. 60% of respondents watch video before reading content…
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Building ‘Know, Like, Trust’ in 2025: Strategies for Authentic Connections
Brad Wolff Testimonial from Trenton Carson Productions, LLC on Vimeo. The “Know, Like, Trust” (KLT) principle remains a cornerstone of effective marketing, but the strategies to achieve it have evolved significantly. With information overload, building authentic connections with your audience is more critical than ever. In 2025, companies must adapt to new trends in digital…
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Optimizing Video Engagement: Tailoring Content for Top Platforms
Kroger Sponsor from Trenton Carson Productions, LLC on Vimeo. Video engagement is constantly evolving, and how audiences engage with content depends largely on where they view it. With new platforms, changing viewer behaviors, and emerging trends shaping the digital landscape, businesses must adapt their video strategies to stay ahead. In 2025, maximizing video engagement means…
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Why Are Testimonials So Effective For Your Small Business?
So why are testimonials so effective? Testimonials are a huge factor when it comes to making a buying decision, and if you aren’t utilizing the praise your customers have for your business, you are missing out on a huge opportunity to have current customers help you sell to prospects. A website with a hundred testimonials…
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3 Tips on Shooting Your Own Video (DIY)
We believe every business needs to take advantage of Video. In fact, we believe it so much that we think it’s important to know how to shoot video even if it’s a DIY Video. More often than not, business owners usually say something like this when they realize they need to add Video Production to…
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Do it Yourself Vs Do It For Me
Ever wonder how to make professional videos for your business? Creating your video strategy is a multi-step process, and how you produce your content should be at the top of your list of things to consider. Let’s look at the pros and cons of DIY vs. DIFM. DIY: Do-it-Yourself – how to make professional videos First…
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How to Enhance your Marketing by Adding Video to the Mix
AirSonic Commercial from Trenton Carson Productions, LLC on Vimeo. Enhancing your marketing with Video Think back over the last 3 to 4 years. How did you discover a new product, business or service? It was most likely in the form of a video. Let’s take it a step further. Once you discovered that new product, how…
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Real Estate Agencies Are getting HUGE results with Video
Have you noticed the shift? Have you noticed your kids, your clients, YOU are heading to the Internet when they have a need? Have you noticed you are choosing videos on YouTube compared to text or images? “Consumers are ready to consume video,” John Passerini said in a panel on creating video consumers love. “That’s…
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Real Estate + Creative Video= Sale
Real Estate Inspired by Matthew McConaughey’s Lincoln commercials, Dean Buchan of Coldwell Banking, reached out to TC Productions, LLC to create an interesting video for a real estate listing. This puts a twist on house viewing and has already increased interest for this particular house. TC Productions,LLC Creative Real Estate Video Tour from Trenton Carson Productions, LLC…
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Video Marketing.. IS Marketing!
Video marketing, is the most powerful marketing tool online. Keyword, marketing, video emailing, etc. Video allows you to get your brand across with out actually being face to face. You can still capture and create that direct eye contact, facial expressions and the vibrato in your voice. BUT, if you choose to shoot a video…