Tag: Georgia
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Create Engaging Digestible Video Content For Success
Digestible video content remains a powerhouse for corporate marketing. However, audience attention spans continue to shrink, and competition for engagement is fiercer than ever. Marketing directors and communication leaders must refine their video strategies to ensure their messages are digestible, impactful, and aligned with evolving consumer preferences. 60% of respondents watch video before reading content…
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One of the most effective things you won’t do…Follow Up
First off, very few of the larger companies have the resources to consistently respond in such a manner, that’s your advantage! Why Follow Up Matters More Than Ever Follow up isn’t just about persistence; it’s about staying top of mind, building trust, and demonstrating reliability. Research shows that: Whether you’re nurturing a lead, securing…
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Your Call To Action, Is Your Best Plan Of Action
Directing your viewers to a clear next step is the key to strategic marketing. Paramount Business Advisors from Trenton Carson Productions, LLC on Vimeo. Call to Action (CTA) A call to action is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more”…
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Building ‘Know, Like, Trust’ in 2025: Strategies for Authentic Connections
Brad Wolff Testimonial from Trenton Carson Productions, LLC on Vimeo. The “Know, Like, Trust” (KLT) principle remains a cornerstone of effective marketing, but the strategies to achieve it have evolved significantly. With information overload, building authentic connections with your audience is more critical than ever. In 2025, companies must adapt to new trends in digital…
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Optimizing Video Engagement: Tailoring Content for Top Platforms
Kroger Sponsor from Trenton Carson Productions, LLC on Vimeo. Video engagement is constantly evolving, and how audiences engage with content depends largely on where they view it. With new platforms, changing viewer behaviors, and emerging trends shaping the digital landscape, businesses must adapt their video strategies to stay ahead. In 2025, maximizing video engagement means…
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Elevating Your Digital Presence: Video Marketing Best Practices for Real Estate Agents
As technology advances and consumers’ preferences evolve, embracing video marketing best practices becomes essential for agents seeking to establish a compelling online presence and engage with prospective buyers and sellers effectively.
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Why Are Testimonials So Effective For Your Small Business?
So why are testimonials so effective? Testimonials are a huge factor when it comes to making a buying decision, and if you aren’t utilizing the praise your customers have for your business, you are missing out on a huge opportunity to have current customers help you sell to prospects. A website with a hundred testimonials…
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Where to Share Your Videos for Maximum Reach
Where to Share Your Videos for Maximum Reach So you made an incredible video, sent it out on social media, encouraged sharing, uploaded it to YouTube and waited for the marketing fame and brand awareness to roll in. Unfortunately, each time you obsessively checked throughout the day, your view count wasn’t as impressive as you’d hoped. First…