Tag: Commercial Video
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Engaging Consumers with Brand Values through Video
In the ever-evolving landscape of marketing, one thing remains constant: the quest to connect with consumers on a deeper, more meaningful level. As businesses strive to differentiate themselves in a sea of competition, the role of brand values has become increasingly central to their strategy. Now, more than ever, consumers are seeking authenticity, transparency, and…
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Why you need these 3 Must-Have Videos To Build Your Brand
Video is Everywhere Video is so common now that you might not even notice the huge advantage it is for a business. We watch video at such an alarming rate that it’s just considered the norm. From Facebook to LinkedIn, we’re seeing video marketing continually grow, especially on the business side with branding videos. Soon,…
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How these 3 key elements, determines a successful Video project; Scope, Time and Cost
Even though the Triple Constraint is a project management term, it applies to video projects as well. The project that is well defined within a company’s capability usually have a higher success rate.
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Where to Share Your Videos for Maximum Reach
Where to Share Your Videos for Maximum Reach So you made an incredible video, sent it out on social media, encouraged sharing, uploaded it to YouTube and waited for the marketing fame and brand awareness to roll in. Unfortunately, each time you obsessively checked throughout the day, your view count wasn’t as impressive as you’d hoped. First…
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How to make an effective video testimonial
A video testimonial is common on websites these days. They’re almost always effective and often a centerpiece to a landing page or homepage.
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How to create a video that’s worth watching
Before getting out the cameras and writing the scripts, you have a few questions to address. What are some shared qualities of videos with high view counts? What elements of a video make it different from the rest? The best videos are not always the ones you would expect, nor will they always manage to…
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How to create a S.M.A.R.T Video Marketing Goal?
Every video you produce should have an aim. Before you ever press the record button, plan out what you’re going to do and what purpose it’s going to serve for your business. It only takes a minute to sit down and think about this, but it can make all the difference for your company’s long-term…
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How to Create Powerful Customer Testimonials Using Video
Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. Customer testimonials can do a fair bit of the legwork of a marketing and a sales team,…
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Here are the Biggest Mistakes to look out for in Video Marketing
Biggest Mistakes to look out for in Video Marketing At first glance, video marketing can seem very easy and straightforward. You simply craft a message, play a catchy tune, and bam, instant video success! The truth is it can be a very difficult task to keep your audience engaged and focused. If you’re venturing into the…