Tag: B2B
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Create Engaging Digestible Video Content For Success
Digestible video content remains a powerhouse for corporate marketing. However, audience attention spans continue to shrink, and competition for engagement is fiercer than ever. Marketing directors and communication leaders must refine their video strategies to ensure their messages are digestible, impactful, and aligned with evolving consumer preferences. 60% of respondents watch video before reading content…
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One of the most effective things you won’t do…Follow Up
First off, very few of the larger companies have the resources to consistently respond in such a manner, that’s your advantage! Why Follow Up Matters More Than Ever Follow up isn’t just about persistence; it’s about staying top of mind, building trust, and demonstrating reliability. Research shows that: Whether you’re nurturing a lead, securing…
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Your Call To Action, Is Your Best Plan Of Action
Directing your viewers to a clear next step is the key to strategic marketing. Paramount Business Advisors from Trenton Carson Productions, LLC on Vimeo. Call to Action (CTA) A call to action is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more”…
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Relationship Video Marketing Strategies: Building Customer Connections
Christian Brothers Automotive Company Commercial from Trenton Carson Productions, LLC on Vimeo. Relationship Video Marketing Christian Brothers Automotive reached out to us about producing a video that would capture their culture. We created a video focusing on what made Christian Brothers Automotive such a great business; the people! Focusing on the people that serves the…
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Building ‘Know, Like, Trust’ in 2025: Strategies for Authentic Connections
Brad Wolff Testimonial from Trenton Carson Productions, LLC on Vimeo. The “Know, Like, Trust” (KLT) principle remains a cornerstone of effective marketing, but the strategies to achieve it have evolved significantly. With information overload, building authentic connections with your audience is more critical than ever. In 2025, companies must adapt to new trends in digital…
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Optimizing Video Engagement: Tailoring Content for Top Platforms
Kroger Sponsor from Trenton Carson Productions, LLC on Vimeo. Video engagement is constantly evolving, and how audiences engage with content depends largely on where they view it. With new platforms, changing viewer behaviors, and emerging trends shaping the digital landscape, businesses must adapt their video strategies to stay ahead. In 2025, maximizing video engagement means…
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How much should your marketing video cost?
Th video production companies with more experience are usually going to require more budget. Judging from their portfolio of past work, you can see what kind of work they’ve done and the clients they’ve worked with in the past.
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Why Are Testimonials So Effective For Your Small Business?
So why are testimonials so effective? Testimonials are a huge factor when it comes to making a buying decision, and if you aren’t utilizing the praise your customers have for your business, you are missing out on a huge opportunity to have current customers help you sell to prospects. A website with a hundred testimonials…
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Why you need these 3 Must-Have Videos To Build Your Brand
Video is Everywhere Video is so common now that you might not even notice the huge advantage it is for a business. We watch video at such an alarming rate that it’s just considered the norm. From Facebook to LinkedIn, we’re seeing video marketing continually grow, especially on the business side with branding videos. Soon,…
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How these 3 key elements, determines a successful Video project; Scope, Time and Cost
Even though the Triple Constraint is a project management term, it applies to video projects as well. The project that is well defined within a company’s capability usually have a higher success rate.