Guest Post by Naomi Johnsonnaomi@lifebasedbusiness.netwww.lifebasedbusiness.net As COVID-19 begins to wane and it’s time to re-open your business, a cost-effective marketing plan can help you bring back existing customers, as well as attract new ones. The first step is to ensure your business is reopening in compliance with local, state, and national recommendations for safe commerce...
How to create a Pre Production Plan for Your Company’s Marketing Video
Everyone has heard the saying: if you fail to plan, you plan to fail. This is true when it comes to video production. This phase of planning in video production is called pre-production and is vital to the following phases: production and post-production. Pre-production can appear very time-consuming at first, but you won’t regret all...
Why Brand Consistency is so Important to your company
Brand consistency is communicating in a way that aligns with core brand values. It involves using consistent visual brand elements, such as using the same colors, the same tone and presenting a logo in the same way. “OVER TIME, YOUR COMPANY’S BRAND IDENTITY ELEMENTS ARE INGRAINED IN PEOPLE’S MINDS AND THEY BECOME MORE LIKELY TO...
How to Live Your Best Life by Pursuing Your Passion
Guest Post by Elena Stewart You’ve done what you were supposed to do. You got a stable, responsible, practical job. Maybe you started a family. You might have bought a nice house and a new car. However, you find yourself feeling unfulfilled and dreading your morning commute. If you’re tired of working just to bring...
Comparing your video options and how they affect pricing Pt 2
How much does it cost produce a video? This is a question we hear every day. The costs and quality of your video will vary depending on what’s involved in it and the number of professionals needed to complete your project. For a small business, you have 3 options when producing video: Yourself/intern/employee, Solo Videographer,...
