While evergreen content can be published in a variety of ways, such as written blogs, photos, or graphics, video is optimal for evergreen content.
How to Boost your Brand with BTS Video Content
Behind-the-scenes content is showing your followers what’s happening behind the brand they love like the culture, management, staff, and everyday workings of the business. It’s about showing the process, and not the product.
How to Align your Video content with your marketing and sales funnel
Top-of-funnel video content is going to be the quickest and easiest to create because it complements the very first stage of the buyer's journey, the awareness stage.
How Business Owners Love Videos, Until they have to do it
Every business owner must assess whether they have the capacity, time, and energy to do video themselves and do it well. And if not, they should start to consider hiring a professional video production company.
Written vs Video testimonials
Unlike a static written testimonial, your audience are able to see how your real customer interacts with your brand in real life with video.
