Behind-the-scenes content is showing your followers what’s happening behind the brand they love like the culture, management, staff, and everyday workings of the business. It’s about showing the process, and not the product.
Top-of-funnel video content is going to be the quickest and easiest to create because it complements the very first stage of the buyer’s journey, the awareness stage.
Every business owner must assess whether they have the capacity, time, and energy to do video themselves and do it well. And if not, they should start to consider hiring a professional video production company.
Unlike a static written testimonial, your audience are able to see how your real customer interacts with your brand in real life with video.
When people wonder what the biggest benefit of video marketing is for businesses, a key point should always be that
When people arrive at a product page on your website, they’re probably thinking seriously about committing to that product. You’ve got their attention, and now you need to hold onto it.
to fresh eyes, everything is noticeable and significant. Here are three things that you won’t see in your video, but your clients will.
You have the motion graphics, the stellar lighting, and the best script you ever heard. Everything’s just right, except you’re missing one thing: the perfect track for your marketing video.
Imagine their reaction when they receive a custom video message directly from their point of contact at your company, specifically addressing their goals or pain points.
So you have the smartphone with the best camera on the market. Your pictures are coming out great, and maybe