Marketing Directors in the finance industry play a crucial role in helping their companies grow their brand awareness and attract new customers.
One of the biggest advantages of a recruitment video is that it allows potential employees to get a sense of the company culture before they even apply for a job.
the choice between short form and long form video will depend on the specific goals of your business and the message you want to convey. Both can be effective when used correctly,
Thought leadership is a tactic content marketers use to build credibility for themselves or executives in their company. The main goal of thought leadership is to become recognized as an expert and used as a go-to resource in your field.
One of the most underrated (and underused) forms of content marketing is an interview that expresses company culture, also called a “recruitment video
If you want corporate videos that will have impact you need to invest in them like any other marketing measure or company initiative.
Plan your video. Consider which stories you have to tell, and which ones are the strongest. Then connect, engage and entertain your audience.
Marketing strategies are only as strong as the planning behind them, and the same goes for video content. Allowing your team to create storyboards will help add clarity to your content because everyone will be on the same page
Using video can provide numerous benefits for your planning firm, from increasing engagement and building trust to driving conversions and lead generation.
Digital marketing has become an increasingly important tool for B2B businesses looking to grow and reach new audiences. With so many different strategies to choose from, it can be overwhelming to know where to start.