For small businesses, video opens the doors to opportunities to both educate and entertain your customers.

Yet, despite its growing prevalence, many small company operators still seem to shy away from this powerful marketing tool. In our experience, those who pass on video do so for one of the following three reasons:

• They don’t believe they have the budget to create ongoing videos.
• They don’t have any ideas on what to produce.
• They don’t have the necessary equipment and/or time.

These excuses don’t hold as much weight as they once did. High-quality video is no longer reserved for large corporate businesses. Everyone – everywhere – has the ability to create or access powerful video footage that engages their customers.

The best marketing campaigns don’t sell products and services 100% of the time. Nobody wants to feel like they’re being sold to, which is why great small business website feature articles on topics that actually interest the audience.

It works the same way with video.

You can become well known in your industry by simply educating your audience on a range of topics. 

When people see your face, it activates the facial recognition area of the brain. This section of the mind controls facial recognition using the faces it sees as a centralized point of information and believability.

If you show your face to your audience, they become accustomed to it. Scientifically, that builds trust with your audience. And when you can get your customers to trust you, it’s much easier to sell them on your products.

When it comes down to it, video marketing is all about branding. You can certainly build a strong brand using other methods online, but once you make the decision to harness the power of video marketing, you’ll find that you’re facing a much easier journey to small business success.

Still have a few questions about adding video to your marketing strategy?

Schedule a Discovery Session to see how our talents can match your vision.