As an HR Director, you wear many hats. You’re the guardian of company culture, the bridge between leadership and employees, and the champion of values that shape everyday experiences. Job seekers are looking beyond just job descriptions; they want to know who they’ll be working for and with. They’re curious about your company culture, values,...
Avoiding Unrealistic Video Expectations in Marketing
According to Wyzowl’s 2023 Video Marketing Statistics, 91% of businesses use video as a marketing tool. This is up from 61% in 2016. These numbers show a clear trend: companies are embracing video as a key element of their marketing strategy. However, the importance of video comes with its own set of challenges. Many marketers...
4 Types of Videos Every Brand Needs
Standing out requires more than just great products or services; it demands compelling storytelling and engaging content. Videos are one of the most effective ways to capture attention, convey your brand’s message, and drive action. According to Wyzowl, 86% of businesses use video as a marketing tool, and it’s no wonder why. Let’s explore the...
What the Heck is Side-Door Marketing Content?
Side-door marketing is all about building relationships and trust with your audience by providing valuable content that doesn't overtly sell. It’s like inviting someone to a party, letting them enjoy the experience, and then mentioning, “By the way, this great party was brought to you by [Your Brand].”
Here’s Why Your HR Team is Falling Behind By Not Using Video
Human resources (HR) teams need to use the best tools to make their jobs easier and more exciting. One of the best tools that saves them the most time is video. Whether it’s for hiring, training, keeping employees happy, or sharing information, video can help a lot. This blog will show you why your HR...
