Proving return on investment (ROI) can feel like a challenging task for corporate video production if you’re apart of a small team. Videos are creative assets, but they also need to deliver measurable impact, particularly in sectors we serve like healthcare, finance, manufacturing, and tech, where budgets must demonstrate clear, quantifiable value. At TC Productions,...
HR Directors: You’re the Employee Brand of the Company—Why Aren’t Your Insights on Display?
As an HR Director, you wear many hats. You’re the guardian of company culture, the bridge between leadership and employees, and the champion of values that shape everyday experiences. Job seekers are looking beyond just job descriptions; they want to know who they’ll be working for and with. They’re curious about your company culture, values,...
Avoiding Unrealistic Video Expectations in Marketing
According to Wyzowl’s 2023 Video Marketing Statistics, 91% of businesses use video as a marketing tool. This is up from 61% in 2016. These numbers show a clear trend: companies are embracing video as a key element of their marketing strategy. However, the importance of video comes with its own set of challenges. Many marketers...
The Delicate Dance: Managing Brand and Demand
Ever feel like you’re spinning plates? As a business owner, and marketer, you’ve likely been there—trying to keep your brand’s message consistent while also keeping up with the growing demand for your services. It’s a balancing act, and trust me, I’ve been in your shoes. So, let’s have a chat about how to manage this...
Improving Brand Success through Human-Centric Marketing
The line between traditional companies and tech giants is blurring, as the latter increasingly make significant impacts. While showcasing innovation is a step in the right direction for your brand, it is not enough to stand out in a cluttered marketing space. To leave a lasting mark, brands need to break away from the ordinary...
