Small businesses in sectors like finance, tech, healthcare, and manufacturing often feel the pressure to stand out and grow amidst intense competition. If your business is operated by a tight-knit team of less than 20 employees, you’re likely looking for strategies that can deliver tangible results immediately. One of the most powerful tools at your...
The Misconception of Paid Ad Spend vs. Monthly Ad Management
Businesses work hard to be seen online and get more customers. One big part of this is paid advertising. But many people mix up two important things: paid ad spend and ad management. We see this far too often. And it’s not just with the startups or newer entrepreneurs. We’ve seen 20 year business owners...
Beyond Marketing: The Power of Video in Every Facet of Your Business Operations
Beyond the glossy veneer of promotional content, video has emerged as a versatile tool, transforming the way companies train employees, communicate internally, troubleshoot customer issues, and even narrate the compelling stories that define their unique corporate cultures.
Mastering The Five Steps of the Consumer Decision Making Process with Video Marketing
Consumers are bombarded with endless choices, making the consumer decision-making process more complex than ever before. Whether it’s choosing a brand of coffee, selecting a smartphone, or deciding on a vacation destination, consumers go through a series of steps before making a purchase. Understanding and mastering these steps is essential for businesses looking to thrive...
Customer Video Testimonials: 10 Questions to Elevate Your Content
Authenticity is the currency of trust. For businesses striving to build credibility and connect with their audience, customer video testimonials have become invaluable assets. Unlike traditional advertising, these testimonials offer genuine insights into the experiences of real customers, resonating deeply with potential buyers. As video testimonials one of our specialties, I’ve learned a lot about...
