Proving return on investment (ROI) can feel like a challenging task for corporate video production if you’re apart of a small team. Videos are creative assets, but they also need to deliver measurable impact, particularly in sectors we serve like healthcare, finance, manufacturing, and tech, where budgets must demonstrate clear, quantifiable value. At TC Productions,...
HR Directors: You’re the Employee Brand of the Company—Why Aren’t Your Insights on Display?
As an HR Director, you wear many hats. You’re the guardian of company culture, the bridge between leadership and employees, and the champion of values that shape everyday experiences. Job seekers are looking beyond just job descriptions; they want to know who they’ll be working for and with. They’re curious about your company culture, values,...
Why Videos Are a Big Deal in Financial Marketing
Have you ever noticed how videos seem to be everywhere these days? From social media to websites, videos are becoming a major way for companies to get their message across. And guess what? This trend is also booming in the world of financial marketing! Banks, investment firms, and insurance companies are using videos more and...
Maximizing Your Impact: How to Use Video Marketing to Stand Out During Expo Season
Expos and trade shows are crucial events for companies to promote their products and services. This allows the company to connect with potential clients, and showcase their brand. With the rise of digital marketing, video marketing has become an essential tool for companies to enhance their presence and stand out during expo season. In this...
Exploring the Video-Centric Future of E-commerce
The ability to anticipate and adapt to consumer preferences is paramount. With technological advancements and shifting consumer behaviors, businesses must embrace innovative strategies to stay ahead of the curve. Among the plethora of emerging trends, the integration of video into e-commerce platforms stands out as a game-changer. From immersive product demonstrations to influencer collaborations, video...
