A video testimonial is common on websites these days. They're almost always effective and often a centerpiece to a landing page or homepage.
How to create a video that’s worth watching
Before getting out the cameras and writing the scripts, you have a few questions to address. What are some shared qualities of videos with high view counts? What elements of a video make it different from the rest? The best videos are not always the ones you would expect, nor will they always manage to...
How to Create Powerful Customer Testimonials Using Video
Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. Customer testimonials can do a fair bit of the legwork of a marketing and a sales team, helping to convince leads and move them further through the funnel and closer to a closed deal.
How to Identify the Right Audience for Your Company’s Video
By defining your buyer persona and knowing where to find them it'll be much easier to deliver your message effectively. With that specific information you'll be able to make smarter decisions and approach your customer with the right message on the right channel.
How to Market Your Business through a global Pandemic
Specific industries such as the health and fitness industry can create relevant content to engage customers, such as videos of how to do simple exercises or make healthy meals at home to help them combat virus. Other industries and start off by creating FAQ videos and How To/Instructional Videos.
