Have you noticed the shift?

Have you noticed your kids, your clients, YOU are heading to the Internet when they have a need? Have you noticed you are choosing videos on YouTube compared to text or images?

“Consumers are ready to consume video,” John Passerini said in a panel on creating video consumers love. “That’s the way they want to experience properties.”

TC Productions,LLC Creative Real Estate Video Tour from Trenton Carson Productions, LLC on Vimeo.

Listing videos have evolved a lot in recent years.

The advances in high-definition cameras have allowed real estate agents to show off homes in intricate detail, and the number of companies that offer video services to agents has increased significantly. In short, you now have plenty of tools and resources to help you create attractive, informative, and affordable real estate listing videos. With print and photos, on average a home views decrease after just 14 days on the market. You only have a limited amount of time to show off that particular home before they are on to the next one.

Many realtors have turned to professional production companies to help them create their real estate videos, as they lack the time and experience to plan, shoot and edit video on their own. A professional production crew can create amazing home tours, complete with drone shots, expert lighting, and a unique score.

If you’re an owner of a smaller company then your agents would love you. Working a split with your agents, keeps your agents happy by being able to offer them video at a fraction of the it would be for them to hire on their own. Having multiple agents embedding your agency’s logo on the video boosts your brand and awareness.

Video has proved itself to be a powerful marketing tool for real estate, with consumers not only appreciating it but expecting it. If you’re not already incorporating video into your selling strategy there’s no better time to start than now.