5 Questions a Video Production Team Should Always Ask During Consultation

5 Questions a Video Production Team should Ask During Consultation

Picture this. You walk into a video production meeting, thinking you’re just getting a camera, a mic, and a crew. But what you’re really getting is a strategic partner—one that’s going to dig deep into your brand, your audience, and your goals before they even open the camera case.

At TC Productions, one of the best video production companies Atlanta, we don’t just make videos. We craft stories that work for you, not just look good. It’s easy to create something flashy, but creating something effective? That takes a little more intention. And it all starts with the right questions.

So today, let’s pull back the curtain and walk you through the five essential questions every video production company should be asking before a single frame is shot. Whether you’re in healthcare, finance, tech, or you’re an up-and-coming startup, these questions aren’t just formalities—they’re the backbone of custom video production that actually performs.

1. What’s the Purpose of This Video?

You’d be surprised how many people skip this part. They jump into video production like it’s a sprint, not realizing that without a clear purpose, they’re just running in circles.

At TC Productions, we start with “why”. What’s your video trying to accomplish? Are you trying to raise brand awareness? Sell a product? Onboard a new employee? Educate your customer base?

Here’s why this matters: if the purpose isn’t clear, everything else falls apart. The script? Misaligned. The tone? Off. The pacing? Confusing. We’ve seen this happen too many times with brands that hire video production companies that don’t ask this basic—but powerful—question.

When we understand the purpose, we can reverse-engineer every element of the video. We’re talking about nailing your KPIs, aligning with your marketing funnel, and even determining how long the final cut should be. This isn’t just about making a video. It’s about making the right video.

Think of it this way: you wouldn’t go on a road trip without a destination in mind. Same goes for video. Purpose is your GPS.

2. Who’s Your Audience—Really?

Here’s the truth: not everyone is your audience. And that’s a good thing.

When a client comes to us at and says, “We want a video that appeals to everyone,” that’s our cue to pump the brakes. Because if you try to reach everyone, you’ll end up connecting with no one.

Every effective video production company knows that clarity beats cleverness. We ask: Who are you trying to reach? Are they Gen Z consumers scrolling on TikTok? Are they C-level execs in the B2B space? Are they parents, developers, investors, or internal team members?

Understanding your audience gives us the power to tailor every detail—from the language we use to the platform it’s designed for. The best video production agencies know that a video for Instagram Reels looks and feels nothing like a recruitment video for LinkedIn.

Let’s say you’re targeting first-time homebuyers. That tells us we need to keep things friendly, educational, maybe even a little emotional. But if your target is procurement managers at enterprise tech companies, then we’ll lean more into clarity, authority, and proof.

This kind of targeting is what sets apart average content from videos that convert. And custom video production thrives on precision like this.

3. What Does Your Audience Need to Know?

Here’s a big one. What you want to say… may not be what your audience actually wants—or needs—to hear.

We’ve worked with brands who came to us wanting to pack every single detail about their product into one 2-minute video. But here’s the kicker: viewers don’t care about your specs. They care about what those specs do for them.

So instead of asking, “What do you want to say?” we ask, “What does your audience need to know?”

Are they looking for a solution to a pain point? Do they need reassurance? Are they looking to be inspired, informed, or entertained? This is where psychology meets storytelling.

We flip the script—literally. We approach storytelling through your viewers’ eyes. That’s how you end up with videos that spark interest, hold attention, and most importantly, drive action.

When you know what your audience needs to know, you can meet them where they are. And in a world of 6-second attention spans, that kind of empathy is everything.

4. How Much Does Your Audience Already Know About You?

Let’s get strategic. Your audience doesn’t always start from zero. Some people are meeting your brand for the first time. Others are this close to making a purchase. Each group needs a different type of video.

At TC Productions, we always map your audience to the marketing funnel.

• Top-of-funnel? You need an introduction. Something punchy, inspiring, and easy to digest. Think brand story, explainer, or product overview.
• Middle-of-funnel? Now they know who you are—they just need proof. We’ll suggest testimonials, case studies, or behind-the-scenes content.
• Bottom-of-funnel? They’re ready to act. You need a demo, a walkthrough, or a hard-hitting value proposition.

Where your audience starts informs how we shape the story—and how we allocate your budget. Some stories call for animation. Others demand high-energy live-action. And if your viewer already knows your brand, we can skip the pleasantries and jump straight to conversion.

Every solid video production company should be asking this. Because it’s not about making just any video. It’s about making the right video for the right moment.

5. What Action Do You Want Them to Take?

The whole point of marketing is to drive action. And your video? It’s no exception.

So here’s a crucial question: What’s the CTA? What do you want viewers to do after watching?

Do you want them to visit your website? Schedule a call? Share the video? Subscribe to a newsletter? Purchase a product? Click a link?

The best video production companies in Atlanta—and beyond—know that even a beautifully edited, Oscar-worthy video falls flat without a clear next step.

At TC Productions, once we know the desired action, we weave it into the fabric of your video. Subtly, smartly, and strategically. Maybe it’s the dialogue. Maybe it’s the on-screen graphics. Maybe it’s a perfectly-timed voiceover. But whatever it is, it’s always intentional.

Because viewers shouldn’t feel like they’re being sold to. They should feel like they’re being invited.

Bonus Question: How Will You Market the Video?

Here’s the part too many businesses forget: a video is not a marketing plan. It’s part of one.

Creating a video and posting it once on YouTube is like throwing a party and forgetting to send invitations. No one’s showing up.

So we ask: how do you plan to distribute this content?

• Will it live on your homepage?
• Is it part of a social media campaign?
• Will you run it as a Facebook ad?
• Are you sending it out via email?
• Do you need a 60-second version for Instagram? A vertical cut for TikTok?

The best video production agencies don’t just create—they collaborate on strategy. At TC Productions, we help clients not only make powerful content but also get it in front of the right people.

Because what’s the point of spending time and money on something amazing if no one sees it?

Distribution turns your video from a project into an asset.

Ready to Transform Your Strategy?

Here’s the truth: the success of your video isn’t just about what happens behind the camera. It’s about what happens before it. The questions. The strategy. The alignment.

That’s the difference between working with just any video production company and working with a team like TC Productions. We’re not just a crew with cameras. We’re a team of strategic storytellers, data nerds, and creatives—obsessed with creating content that works for you.

So whether you’re a startup founder, a corporate marketer, or a nonprofit leader, these five questions (plus one bonus) are your North Star.

And if you’re ready to create videos that do more than just “look good,” let’s talk. We’re proud to be one of the most trusted video production companies in Atlanta, and we’d love to help tell your story—with purpose, clarity, and a little bit of cinematic magic.

Want to work with our experts? Schedule your FREE Consultation Today!