YouTube is the video platform and Instagram stories are loved by millions of the site’s users, but your B2B customers aren’t likely browsing on these social platforms – at least not during their 9 to 5 while they are in business mode and potentially tuned into your business services.
How to Use Video Marketing To Build Your Brand
Video branding is the practice of distributing your brand message in a recognizable, distinct way through video to promote brand awareness and recognition.
Why Small Businesses Can’t succeed without Video Marketing
For small businesses, video opens the doors to opportunities to both educate and entertain your customers.
Marketers say video is responsible for landing them a new customer
When it comes to consumers and social media, video is first with everything else coming in second. This essentially means brands and businesses have to take a video-first approach when they are looking to reach their audience on social media.