Top-of-funnel video content is going to be the quickest and easiest to create because it complements the very first stage of the buyer's journey, the awareness stage.
How Business Owners Love Videos, Until they have to do it
Every business owner must assess whether they have the capacity, time, and energy to do video themselves and do it well. And if not, they should start to consider hiring a professional video production company.
Written vs Video testimonials
Unlike a static written testimonial, your audience are able to see how your real customer interacts with your brand in real life with video.
Seeing is believing, how video can build confidence in your company’s brand
When people wonder what the biggest benefit of video marketing is for businesses, a key point should always be that video can build confidence in your brand. People can hear things about your business, they can read things about your business, but it’s not until they see your business, results, clients, and employees that they...
How to Make your video stand out on E Commerce Sites
When people arrive at a product page on your website, they’re probably thinking seriously about committing to that product. You’ve got their attention, and now you need to hold onto it.
