Today’s B2B marketing leaders are operating in a complex environment. Trust us we know it. They are facing bear market budgets and having to adapt to the impact of the pandemic. This has created both altered workforce dynamics and customer behaviors, and new channels and privacy regulations have to be taken into account. This is...
Marketing Directors: How to maximize your video strategy during economic uncertainty
In times of economic uncertainty, the marketing budget is often the one that’s cut, leaving marketers directors with a new problem to solve: how to maintain the same level of visibility with less resources.
Business Growth 101: Using Content Marketing to Generate Leads
Content marketing has become an increasingly important part of building a new brand or growing an established brand. When it’s done properly and backed by a solid strategy, it can serve multiple purposes for any organization.
Video Branding Best Practices for Small Business Owners
Especially if you’re launching a new company, video is a fantastic medium for informing your audience about what you’re doing and how your business can benefit them.
Human Resource Directors: 9 Ways to Feature Your Recruitment Video
As a Human Resource Director, it is important to know how to market your company to attract qualified job candidates. We’ll go over more about recruitment videos, their benefits, how to create one and recruitment video tips. What is a recruitment video? A recruitment video is a type of content that companies use to attract...
