Let’s talk video strategy. It’s a highly effective way to create a relationship between a customer and a company. In fact, 88% of customers say they were convinced to buy a product or service through a video on social media. And in a survey of 500 U.S. marketers, 93% of all brands said they gained a new customer because...
How In-house vs External Video Production, can Affect Your Marketing Initiatives
This is one of the key decisions you need to make and will, to a large extent, be dictated by the budget you have available. But even if you have the resources, a professional video may not always be needed. Equally, if you don’t have the cash to splash on external help, then that shouldn’t stop you considering video marketing.
Managing Relationships: How Wealth Management Firms Can Use Video to Strengthen Connections with Current Clients
One strategy that can help wealth management firms strengthen their relationships with current clients is incorporating video into their communication and engagement efforts.
Top 3 Tips for Sharing Videos on LinkedIn
In one year, LinkedIn video posts generated more than 300 million impressions on the platform. They also earn an average of three times the engagement of text posts.
Creating Quality Videos With Your Smartphone
Smartphone video is even more flexible. Now that most people own a smartphone, video is more accessible than ever before. You can create, edit, share, and view your own videos in seconds.
