Added Video Benefits

LinkedIn is adding several features geared toward making the website more inclusive to individuals with accessibility needs, including automatic captions on videos.

October is National Disability Employment Awareness Month. To mark the event, LinkedIn has announced a range of new updates to improve accessibility for LinkedIn users.

LinkedIn is upgrading video content with automatically generated captions and adding several new features to assist people with accessibility needs.

With automatic captions, LinkedIn aims to make videos more accessible. Especially to those who are deaf, hard of hearing, or prefer to watch videos with the sound off.

LinkedIn will automatically add captions to videos during the upload process. When you upload a video clip, you’ll have the option to activate automated captions. Auto-captions can be added as soon as they’re available, or you’ll be able to review them before they’re published.

There’s more!

Additionally, LinkedIn is rolling out a high contrast mode to the mobile app. Viewers can turn on high contrast when watching videos on the app. This will adjust the colors to improve accessibility for those with low vision or visual disabilities.

Automatic captions on videos are rolling out in the coming weeks and will be an added benefit for those marketers who are utilizing (and winning) video on LinkedIn. This is yet another way LinkedIn is strongly pushing native videos on the platform, which will keep you here longer, instead of linking to another site.

Does this make you want to upload your videos straight to LinkedIn?

Still have a few questions about adding video to your marketing strategy?

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