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How to Create Authentic Video Content

Good video content is planned and not treated as an afterthought. Consider where, when and how your video will be used, as well as what the purpose of the video is.

How B2B video marketing strategies are evolving in your industry

YouTube is the video platform and Instagram stories are loved by millions of the site’s users, but your B2B customers aren’t likely browsing on these social platforms – at least not during their 9 to 5 while they are in business mode and potentially tuned into your business services.

How to Engage your audience fast by going behind the scenes

Seeing the faces behind the business allows consumers to get to know your brand. You’ll start to build relationships with people as they learn more about your team.

How to Use Video Marketing To Build Your Brand

Video branding is the practice of distributing your brand message in a recognizable, distinct way through video to promote brand awareness and recognition.

Why Small Businesses Can’t succeed without Video Marketing

For small businesses, video opens the doors to opportunities to both educate and entertain your customers.

Should your Credit Union be using Video Marketing? The answer is YES!

Video has become an integral part of online marketing that your credit union CANNOT afford to ignore

How to Attract, Engage, and Delight With Video

Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts.

Video testimonials vs written, how you’re leaving golden marketing content on the floor

Written Testimonials vs Video Testimonials We’ve all seen written testimonials on websites and marketing pieces – and they’re good, but in today’s […]

3 Secrets of Super Successful Small Business Video Marketing

"I want to make a video that will go viral!" Going viral should never be the objective of your video […]

Why you need a video strategy before you need an actual video

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become […]

Comparing Your Video Options And How They Affect Pricing

For a small business, you have 3 options when producing video: 1. Self/Employee Intern 2. Solo Videographer 3. Video Production Company

How to Create Powerful Customer Testimonials Using Video

Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them. […]

How to Enhance your Marketing by Adding Video to the Mix

AirSonic Commercial from Trenton Carson Productions, LLC on Vimeo. Enhancing your marketing with Video Think back over the last […]

Marketers say video is responsible for landing them a new customer

When it comes to consumers and social media, video is first with everything else coming in second. This essentially means brands and businesses have to take a video-first approach when they are looking to reach their audience on social media.

Where to Share Your Videos for Maximum Reach

Where to Share Your Videos for Maximum Reach So you made an incredible video, sent it out on social media, […]

How to win with real estate video marketing

How to win with real estate video marketing If you are looking to build an attraction based marketing strategy for […]

Here are the Biggest Mistakes to look out for in Video Marketing

Biggest Mistakes to look out for in Video Marketing At first glance, video marketing can seem very easy and straightforward. […]

How to Use Video to Drive Sales

People use videos to learn about your products As a business-focused person, you are probably surprised but not very affected […]

How Adding Video Enhances Your Marketing Strategy

Video Content Represents Pure Connectivity Your brand is not a stagnant strategy on a piece of paper, you must bring […]

Your business is either growing or dying. There isn’t any in-between.

Your business is either growing or dying There isn’t any in-between. That goes for marketing your business as well. Too […]

How a Video Retainer will boost your marketing strategy results

A Video Retainer will boost your marketing strategy results Marketing Requires Consistency You see it all the time on a […]

Why Small Business owners love video, until they have to do it

Early on we focused solely on creating engaging video content for our small business and soloprenuers. That worked great for […]

Great Brands Are Storytellers

Too often business owners, focus on the data, metrics, and the ROI of their product without tethering the marketing to […]

Why you need these 3 Must-Have Videos To Build Your Brand

Video is Everywhere Video is so common now that you might not even notice the huge advantage it is for […]

How these 3 key elements, determines a successful Video project; Scope, Time and Cost

Even though the Triple Constraint is a project management term, it applies to video projects as well. The project that is well defined within a company's capability usually have a higher success rate.

Clients Can’t Come To You With A Problem If You Don’t Explain How You Can Solve A Problem

TC Productions Testimonial with Daniel Woods of TWIA Insurance from Trenton Carson Productions, LLC on Vimeo. Clients can’t come to […]

Yes You Need A Video, But What Do You Put In It?

Your branding video is the view into your company’s mission, culture, and day-to-day operations.

Video Is Just A Different Way Of Better Marketing

TC Productions Testimonial with Monique of Clear Communications Solutions from Trenton Carson Productions, LLC on Vimeo. Joe Polish is famous […]

How to Get Multiple Professional Videos From One Video Shoot

Working with the same video production team provides consistency, reliability, and most of all centralized access to your final video […]

How to Engage your audience fast, by going behind the scenes

Behind-the-scenes (BTS) content marries perfectly with social media’s sense of community by giving your audience a peek at what your […]

If you only get one professional video, it needs to be a Branding Video

It’s important to produce video content that not only supports your larger marketing goals, but also conveys your message in […]

Why Video Testimonials are important for growth in your business

A Video Testimonial for a small business holds more weight than you think Think about your favorite place to shop; […]

LinkedIn Is Now Focusing On Video, What Does That Mean For You?

LinkedIn is letting B2B marketers post ‘visually compelling stories’ to their audience on the business-focussed social network. Top Rated in […]

Strong Visuals Are Required To Make A Connection

Touch points are chances to engage your customer. They’re chances to leave a lasting impression, to spur the audience to action, […]

How much should your marketing video cost?

Th video production companies with more experience are usually going to require more budget. Judging from their portfolio of past work, you can see what kind of work they’ve done and the clients they’ve worked with in the past.

After one quarter of consistent marketing, here are our results

Having a clear objective works wonders for a marketing campaign. With a clear objective, you can plan ahead and produce […]

Real Estate Agencies Are getting HUGE results with Video

Have you noticed the shift? Have you noticed your kids, your clients, YOU are heading to the Internet when they […]

Real Estate + Creative Video= Sale

Real Estate Inspired by Matthew McConaughey's Lincoln commercials, Dean Buchan of Coldwell Banking, reached out to TC Productions, LLC to create an […]

Video.. IS Marketing!

Video, is the most powerful marketing tool online. Keyword, marketing, video emailing, etc. Video allows you to get your brand […]

Why Are Testimonials So Effective For Your Small Business?

So why are testimonials so effective? Testimonials are a huge factor when it comes to making a buying decision, and […]

I’ve shot my video… now what?! Your strategy for video

Optimize Your Video Strategy for Maximum Visibility Before sharing your video, make sure it’s optimized for search and discoverability. Proper […]

Create Engaging Digestible Video Content For Success

Digestible video content remains a powerhouse for corporate marketing. However, audience attention spans continue to shrink, and competition for engagement […]