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8 Steps to Creating Video Ads That Actually Sell: A Guide to Engaging Your Audience and Driving Action
Some fail to engage the audience, while others fail to convince them to take action. Creating a video ad that actually sells requires a combination of creativity, strategy, and execution.
The Tech Tipping Point: Navigating the Best Times to Invest in Marketing in the Tech Industry
Marketing plays a critical role in the tech industry, where companies are in constant competition to attract customers with the latest and greatest products and services.
Manufacturing Momentum: The Best Times to Invest in Marketing for Manufacturers
With the right marketing strategy, manufacturers can increase their market share, improve brand awareness, and attract new customers. But, when is the best time to invest in marketing in the manufacturing industry?
Timing is Everything: When to Invest in Marketing for the Finance Industry
With increasing competition, it is essential to invest in marketing campaigns that differentiate your brand from others in the industry.
Video Communication: The Key to Connecting and Collaborating with Remote Teams
Video has become an increasingly popular medium for internal communication within teams. With the rise of remote work and the need for effective digital communication, video is streamlining the way teams interact and collaborate.
Maximizing Visibility: How Marketing Directors in the Finance Industry Can Grow Company Awareness with Video
Marketing Directors in the finance industry play a crucial role in helping their companies grow their brand awareness and attract new customers.
Why Every Manufacturing Company Needs a Recruitment Video: Attracting Top Talent with a Glimpse into Your Culture and Benefits
One of the biggest advantages of a recruitment video is that it allows potential employees to get a sense of the company culture before they even apply for a job.
Deciding Between Short Form and Long Form Video: Which is Right for Your Business?
the choice between short form and long form video will depend on the specific goals of your business and the message you want to convey. Both can be effective when used correctly,
How to Create Executive Thought Leadership Videos
Thought leadership is a tactic content marketers use to build credibility for themselves or executives in their company. The main goal of thought leadership is to become recognized as an expert and used as a go-to resource in your field.
Company Culture Insight
One of the most underrated (and underused) forms of content marketing is an interview that expresses company culture, also called a “recruitment video
How to make a Plan to use Video in Your Business
As most good business leaders know, at the heart of getting things done is a good, well-thought out plan, so don’t rush into your video.
Corporate Business Video doesn’t need to be Hollywood-level, but production value still matters
If you want corporate videos that will have impact you need to invest in them like any other marketing measure or company initiative.
Find Stories that will Connect, Engage and Entertain your Audience
Plan your video. Consider which stories you have to tell, and which ones are the strongest. Then connect, engage and entertain your audience.
Marketing Directors, You Need a Storyboard For Your Video Marketing Strategy
Marketing strategies are only as strong as the planning behind them, and the same goes for video content. Allowing your team to create storyboards will help add clarity to your content because everyone will be on the same page
Leveraging the Power of Video: Why Your Financial Planning Firm Should Be Incorporating This Medium
Using video can provide numerous benefits for your planning firm, from increasing engagement and building trust to driving conversions and lead generation.
5 Innovative B2B Digital Marketing Techniques to Boost Your Campaigns
Digital marketing has become an increasingly important tool for B2B businesses looking to grow and reach new audiences. With so many different strategies to choose from, it can be overwhelming to know where to start.
Fintech Marketing: How to Get Your Company Noticed in a Competitive Industry
To stand out in the crowded fintech market, it is important to have a unique value proposition that sets your company apart from the competition.
Marketing Directors: How to Create Corporate Explainer Videos at Scale
Explainer video content is more popular than ever. And it's not all simple video ads for social media platforms.
Patient Education and Building Trust: How the Healthcare Industry Can Avoid Missing Out by Incorporating Video into Their Marketing
Unfortunately, many healthcare providers and organizations are missing out on a powerful marketing tool that could help them stand out from the competition: video.
Bringing Fresh Ideas to the Table: Introducing New Video Marketing Ideas to Your Company
Introducing new video marketing ideas to your company can be a challenge. However, as a marketer, it's important to stay […]
Leveraging Video in Your Chiropractic Practice: How Chiropractors Attract New Patients and Enhance Patient Care
Chiropractors are an important part of the healthcare system, helping patients manage pain and improve their overall wellness. However, in today's digital age, it can be challenging for chiropractors to stand out and attract new patients.
Creating a Professional Video for Your Manufacturing Company for First-Timers
Creating a video for your manufacturing company for the first time can seem like a daunting task, but with a little planning and some basic equipment, it can be a relatively easy process. Videos are a powerful tool for businesses to showcase their products and services, and can be used to increase brand awareness, promote new products or services, and even give customers a behind-the-scenes look at your manufacturing process.
Navigating Downsizing: Keeping Your Position as a Marketer in a Changing Business Landscape
Downsizing can be a difficult and stressful time for employees, and it's especially challenging for marketers who are trying to keep their positions within the company.
Why You Need Video Advertising in Your Digital Marketing Plan
Whether you fully realize it or not, video advertising plays a huge role in our daily lives. Social media feeds […]
The Role of Video Marketing in Advancing Financial Services
Digital marketing strategies and techniques are unstoppable. And today, video is taking control of the marketing industry because of its ability to raise brand awareness, increase engagement rate, and boost ROI opportunities
Staying Ahead of the Competition: How Your Manufacturing Company Can Use Video to Increase Visibility and Drive More Sales
In the fast-paced and highly competitive manufacturing industry, it's important for companies to find effective ways to reach new customers and promote their products or services. One strategy that can be highly effective for manufacturing companies is using video in their marketing efforts.
Building Trust and Relationships: How Physicians Can Use Video to Engage New Patients
As a physician, incorporating video into your marketing and patient engagement strategy can help you reach and connect with new patients in a way that traditional methods may not be able to.
Kick off your 2023 Content Marketing Strategy
With the evolution of content marketing there has also been a significant shift in the types of content that audiences now like to consume more of or engage with.
Building Brand Awareness: How In-Home Health Care Services Can Leverage the Power of Video
In-home health care services can create educational videos that inform potential clients about their services and the benefits of in-home care.
How Long Does It Take to Edit a Video?
How long does it take to edit a video? Video editing is fun, but it’s probably one of the most […]
Attracting New Clients: How Financial Advisors Can Leverage the Power of Video
financial advisors can use video to attract new clients is by creating personal videos that introduce themselves and their practice. These videos can provide potential clients with a sense of who the advisor is and what they stand for, which can help build trust and rapport.
5 Ways the Tech Industry Can Utilize Video Marketing to Boost Sales and Engage Customers
The tech industry is constantly evolving and staying up-to-date with the latest trends is crucial for success. One trend that has been gaining popularity in recent years is video marketing. By using video, tech companies can showcase their products and services in a more interactive and engaging way.
Five Video Marketing Strategies For Healthcare Companies
Online videos are an essential component of healthcare marketing. Users worldwide spend millions of hours watching them each day, so it makes sense that companies in the healthcare industry should incorporate videos into their marketing strategy.
Boosting Visibility and Building Trust: How Financial Firms Can Use Video to Gain a Competitive Edge in the Online Market
The financial industry is highly competitive and fast-paced. Financial firms are always looking for ways to gain an edge over […]
Improving the Patient Experience: How Effective Onboarding Videos are for New Patients in the Healthcare Industry
Onboarding videos are a cost-effective and efficient way to provide new patients with the information they need to understand their healthcare provider's policies, procedures, and expectations.
How To Create Viral Short-Form Video Content in Less Than 30 Minutes Per Week
If you've been on social media at all in the past three years, you'd undoubtedly have realized that more and more marketers, influencers and […]
Smiling More Patients: How Your Dental Practice Can Use Video to Engage New Patients and Build Trust
As a dental practice, incorporating video into your marketing and patient engagement strategy can help you reach and connect with new patients in a way that traditional methods may not be able to.
Attracting Top Talent: How the Manufacturing Industry Can Utilize Recruitment Videos
As the industry continues to evolve, so too must the way manufacturers recruit and retain top talent. One powerful tool that the industry can utilize is recruitment videos.
Professional Video Marketing Agency in 2023: What Marketers Need To Know
In the age of social media, one of the most powerful tools a business has at its disposal is video […]
Top Video Marketing Trends Marketers Can Take Advantage of Right Now in 2023
Video marketing has been one of the hottest trends of the last few years. Video traffic already makes up the majority […]
Streamlining the Onboarding Process: How Effective Onboarding Videos are for the Tech Industry
Onboarding is a critical process for any industry, but it is especially important for the tech industry. As technology continues […]
Attracting New Clients: How Video Marketing Can Help Your Insurance Agency Grow
Starting a new insurance agency can be a challenging task, especially when it comes to gaining new clients. However, with the right approach and tools, you can set your agency on the path to success.
Marketing Directors, Learn How To Skyrocket Your Video Strategy
Let's talk video strategy. It's a highly effective way to create a relationship between a customer and a company. In […]
Managing Relationships: How Wealth Management Firms Can Use Video to Strengthen Connections with Current Clients
One strategy that can help wealth management firms strengthen their relationships with current clients is incorporating video into their communication and engagement efforts.
How In-house vs External Video Production, can Affect Your Marketing Initiatives
This is one of the key decisions you need to make and will, to a large extent, be dictated by the budget you have available. But even if you have the resources, a professional video may not always be needed. Equally, if you don’t have the cash to splash on external help, then that shouldn’t stop you considering video marketing.
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