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What are the Basic Concepts Around Business Video Scripts

If you’re thinking about developing a brief marketing video to promote your product, you have to focus on writing a highly persuasive and compelling script. It’s a must to get the results you’re pursuing!

How to Create Powerful Customer Testimonials Using Video

Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. Customer testimonials can do a fair bit of the legwork of a marketing and a sales team, helping to convince leads and move them further through the funnel and closer to a closed deal.

How to Create Engaging Titles For Your Videos

Shooting and editing an online video for your business is only the first step toward having a successful marketing video. […]

How to Be a Superhero for your Customers

If you want to truly stand out in today’s hyper-competitive market, it’s not enough to talk to the talk—you need […]

How to Identify the Right Audience for Your Company’s Video

By defining your buyer persona and knowing where to find them it'll be much easier to deliver your message effectively. With that specific information you'll be able to make smarter decisions and approach your customer with the right message on the right channel.

Marketing your business through a global pandemic

How to Market Your Business through a global Pandemic

Specific industries such as the health and fitness industry can create relevant content to engage customers, such as videos of how to do simple exercises or make healthy meals at home to help them combat virus. Other industries and start off by creating FAQ videos and How To/Instructional Videos.

What are the Critical Components needed to create a successful Testimonial Video

Testimonials provide evidence that you actually do solve customers problems and in fact, offer some very good benefits.

How to Create Authentic Video Content

Good video content is planned and not treated as an afterthought. Consider where, when and how your video will be used, as well as what the purpose of the video is.

How B2B video marketing strategies are evolving in your industry

YouTube is the video platform and Instagram stories are loved by millions of the site’s users, but your B2B customers aren’t likely browsing on these social platforms – at least not during their 9 to 5 while they are in business mode and potentially tuned into your business services.

How to Use Video Marketing To Build Your Brand

Video branding is the practice of distributing your brand message in a recognizable, distinct way through video to promote brand awareness and recognition.

Why Small Businesses Can’t succeed without Video Marketing

For small businesses, video opens the doors to opportunities to both educate and entertain your customers.

Marketers say video is responsible for landing them a new customer

When it comes to consumers and social media, video is first with everything else coming in second. This essentially means brands and businesses have to take a video-first approach when they are looking to reach their audience on social media.

Here are the Biggest Mistakes to look out for in Video Marketing

Biggest Mistakes to look out for in Video Marketing At first glance, video marketing can seem very easy and straightforward. […]

Video testimonials vs written, how you’re leaving golden marketing content on the floor

Written Testimonials vs Video Testimonials We’ve all seen written testimonials on websites and marketing pieces – and they’re good, but in today’s […]

3 Secrets of Super Successful Small Business Video Marketing

"I want to make a video that will go viral!" Going viral should never be the objective of your video […]

Why you need a video strategy before you need an actual video

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become […]

Comparing Your Video Options And How They Affect Pricing

For a small business, you have 3 options when producing video: 1. Self/Employee Intern 2. Solo Videographer 3. Video Production Company

How to Create Powerful Customer Testimonials Using Video

Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them. […]

How to Enhance your Marketing by Adding Video to the Mix

AirSonic Commercial from Trenton Carson Productions, LLC on Vimeo. Enhancing your marketing with Video Think back over the last […]

How Adding Video Enhances Your Marketing Strategy

Video Content Represents Pure Connectivity Your brand is not a stagnant strategy on a piece of paper, you must bring […]

How to win with real estate video marketing

How to win with real estate video marketing If you are looking to build an attraction based marketing strategy for […]

How to Use Video to Drive Sales

People use videos to learn about your products As a business-focused person, you are probably surprised but not very affected […]

Your business is either growing or dying. There isn’t any in-between.

Your business is either growing or dying There isn’t any in-between. That goes for marketing your business as well. Too […]

How a Video Retainer will boost your marketing strategy results

A Video Retainer will boost your marketing strategy results Marketing Requires Consistency You see it all the time on a […]

Why Small Business owners love video, until they have to do it

Early on we focused solely on creating engaging video content for our small business and soloprenuers. That worked great for […]

Great Brands Are Storytellers

Too often business owners, focus on the data, metrics, and the ROI of their product without tethering the marketing to […]

Clients Can’t Come To You With A Problem If You Don’t Explain How You Can Solve A Problem

TC Productions Testimonial with Daniel Woods of TWIA Insurance from Trenton Carson Productions, LLC on Vimeo. Clients can’t come to […]

Yes You Need A Video, But What Do You Put In It?

Your branding video is the view into your company’s mission, culture, and day-to-day operations.

Video Is Just A Different Way Of Better Marketing

TC Productions Testimonial with Monique of Clear Communications Solutions from Trenton Carson Productions, LLC on Vimeo. Joe Polish is famous […]

How to Get Multiple Professional Videos From One Video Shoot

Working with the same video production team provides consistency, reliability, and most of all centralized access to your final video […]

How to Engage your audience fast, by going behind the scenes

Behind-the-scenes (BTS) content marries perfectly with social media’s sense of community by giving your audience a peek at what your […]

If you only get one professional video, it needs to be a Branding Video

It’s important to produce video content that not only supports your larger marketing goals, but also conveys your message in […]

Why Video Testimonials are important for growth in your business

A Video Testimonial for a small business holds more weight than you think Think about your favorite place to shop; […]

Strong Visuals Are Required To Make A Connection

Touch points are chances to engage your customer. They’re chances to leave a lasting impression, to spur the audience to action, […]

LinkedIn Is Now Focusing On Video, What Does That Mean For You?

LinkedIn is letting B2B marketers post ‘visually compelling stories’ to their audience on the business-focussed social network. Top Rated in […]

After one quarter of consistent marketing, here are our results

Having a clear objective works wonders for a marketing campaign. With a clear objective, you can plan ahead and produce […]

Real Estate Agencies Are getting HUGE results with Video

Have you noticed the shift? Have you noticed your kids, your clients, YOU are heading to the Internet when they […]

Real Estate + Creative Video= Sale

Real Estate Inspired by Matthew McConaughey's Lincoln commercials, Dean Buchan of Coldwell Banking, reached out to TC Productions, LLC to create an […]