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How to Align your Video content with your marketing and sales funnel

Top-of-funnel video content is going to be the quickest and easiest to create because it complements the very first stage of the buyer's journey, the awareness stage.

How Business Owners Love Videos, Until they have to do it

Every business owner must assess whether they have the capacity, time, and energy to do video themselves and do it well. And if not, they should start to consider hiring a professional video production company.

Written vs Video testimonials

Unlike a static written testimonial, your audience are able to see how your real customer interacts with your brand in real life with video.

Seeing is believing, how video can build confidence in your company’s brand

When people wonder what the biggest benefit of video marketing is for businesses, a key point should always be that […]

How to Make your video stand out on E Commerce Sites

When people arrive at a product page on your website, they’re probably thinking seriously about committing to that product. You’ve got their attention, and now you need to hold onto it.

Top 3 things you won’t see in your video, but your client will

to fresh eyes, everything is noticeable and significant. Here are three things that you won't see in your video, but your clients will.

How Scope, Time and Cost are the determining factors for a successful video

The triple constraint is the combination of the three most significant restrictions on any project: scope, time, and cost. The triple constraint is sometimes referred to as the project management triangle or the iron triangle.

How to pick the perfect track for your company video

You have the motion graphics, the stellar lighting, and the best script you ever heard. Everything’s just right, except you’re missing one thing: the perfect track for your marketing video.

How to Create video for your sales team that gets results

Imagine their reaction when they receive a custom video message directly from their point of contact at your company, specifically addressing their goals or pain points.

No, we can’t use cell phone footage to create your marketing video

So you have the smartphone with the best camera on the market. Your pictures are coming out great, and maybe […]

What do you want to say and who do you want to hear it

The first two questions you should ask yourself when creating a marketing video for your business are "What do I […]

Why You Should Use Professional Voice Overs in Your Company Video

For select marketing videos that don't require on-camera talent, professional voiceovers are a great option to still speak to your […]

How to prepare to successfully speak on camera

Some people struggle with speaking on camera and their lack of confidence shows in their delivery. Here are some tips on preparing to speak on camera.

Top 8 Habits of Epic Entrepreneurs

You're sick of the daily grind making money for someone else and are ready to strike out on your own. […]

How to Enhance your marketing by adding video to the mix

Think back over the last 3 to 4 years. How did you discover a new product, business or service? It was most likely in the form of a video. Let’s take it a step further. Once you discovered that new product, how did you learn how to use it? Again, it was most likely by viewing another video.

TC Productions Video Production Company Receives 2021 Best of Roswell Award

Trenton Carson Productions, LLC has been selected for the 2021 Best of Roswell Award in the Video Production Service category by the Roswell Award Program.

Why You Should have a Video Strategy before You Need a Video

You need a video marketing strategy before you need a marketing video. Before you can just jump in front of […]

Top 3 Tips for A Successful + Safe Video Shoot during COVID-19

As we all try to navigate this world amidst the COVID-19 pandemic, everything we do must be with the utmost consideration of the safety of everyone involved.

How To Revive and Reopen Your Business Post-Pandemic

Guest Post by Naomi Johnsonnaomi@lifebasedbusiness.netwww.lifebasedbusiness.net As COVID-19 begins to wane and it's time to re-open your business, a cost-effective marketing […]

How to create a Pre Production Plan for Your Company’s Marketing Video

Everyone has heard the saying: if you fail to plan, you plan to fail. This is true when it comes […]

Why Brand Consistency is so Important to your company

Brand consistency is communicating in a way that aligns with core brand values. It involves using consistent visual brand elements, […]

How to Live Your Best Life by Pursuing Your Passion

Guest Post by Elena Stewart You've done what you were supposed to do. You got a stable, responsible, practical job. […]

Comparing your video options and how they affect pricing Pt 2

How much does it cost produce a video? This is a question we hear every day. The costs and quality […]

Comparing your video options and how they affect pricing pt 1

How much does it cost produce a video? This is a question we hear every day. The costs and quality […]

Top 5 Things to Remember When Editing Your Business Video

Editing your business videos is no easy task; it can be difficult to balance professional information with entertaining content. When done correctly, however, corporate videos can be an incredibly useful tool for conveying information internally and to your target audiences.

Do it Yourself Vs Do It For Me

Ever wonder how to make professional videos for your business? Creating your video strategy is a multi-step process, and how […]

Biggest Mistakes to Avoid in Video Marketing Part 2

At first glance, video marketing can seem very easy and straightforward. You simply craft a message, play a catchy tune, and bam, instant video success! The truth is it can be a very difficult task to keep your audience engaged and focused.

Biggest Mistakes to Avoid in Video Marketing Part 1

If you’re venturing into the jungle that is video marketing in search of new audiences, be warned there are a few unforeseen challenges to overcome.

How to Create a Compelling Testimonial Video

Testimonial videos can help you a lot when it comes to building trust and informing your target audience about how good your product is. Testimonial videos are the “push” your potential clients need to take that next step.

3 Must Do’s to Brand Your Business Video

It’s no secret that videos are consumers’ favorite type of content to see from a brand on social media and other online platforms.

Top 5 Surprising Ways Using Freelancers Can Help Your Small Business

Photo Credit: Unsplash Guest Post Naomi Johnson Lifebasedbusiness.net naomi@lifebasedbusiness.net When small business owners think of freelancers, they may think about […]

11 Ways Your Small Business Can Ride Out the Pandemic

Whether you have an online or in-person business, adapting to the digital era is a must. Take these steps to ensure your transition to the web is seamless.