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Mastering Corporate Video Storytelling

Video has become one of the most powerful tools for engaging audiences and communicating a brand’s message. However, not all videos are created equal. The most successful corporate videos don’t just inform—they tell a story. Storytelling is what sets apart an average corporate video from one that captivates, inspires, and ultimately drives action. But how […]

How Corporate Video Testimonials Build Trust, Accelerate Sales, and Strengthen Employer Branding

In today’s highly competitive B2B landscape, credibility is everything. Whether you’re engaging potential clients, attracting top-tier talent, or reinforcing strategic partnerships, your organization’s reputation plays a critical role in decision-making. Yet, many mid-sized corporations—especially in healthcare, finance, manufacturing, and tech—struggle to showcase their success stories in a way that resonates with decision-makers. The solution? Corporate […]

Video Production Spending: Which Mid-Market Industries Are Seeing the Fastest Growth

Video production spending has emerged as a cornerstone for business communication and marketing. Companies across various industries are leveraging the power of video to connect with audiences, streamline operations, and foster brand growth. While video production spending is expanding across all sectors, certain mid-market industries are leading the charge with significant growth in spending. Let’s […]

Solving Business Challenges with the 1-3-1 Rule: A Smarter Approach to Decision-Making

In business, problems arise daily—tight deadlines, shifting priorities, client concerns, and operational hurdles. The challenge isn’t just solving these problems; it’s doing so efficiently and strategically without unnecessary bottlenecks. At TC Productions, we believe in empowering leadership with a structured decision-making approach that eliminates guesswork and fosters accountability. That’s where the 1-3-1 Rule comes in. […]

Best Video Marketing Trends for 2025

As a marketing director, you’re always looking for innovative ways to engage your audience, build brand trust, and drive conversions. Video marketing remains one of the most powerful tools to achieve these goals, but the landscape is evolving rapidly. To stay ahead, you need strategies that align with current trends and technological advancements. Here are […]

Successful Mid-Market Companies 8 Most Common Uses of Video Production Services

Mid-Market companies are using video to communicate, engage, and grow. For mid-market companies, video production offers a unique opportunity to amplify marketing efforts, streamline internal operations, and enhance customer relationships. As decision-makers in industries like healthcare, finance, technology, and manufacturing, it’s crucial to recognize how video can transform your business strategies and deliver measurable results. […]

How the 7-11-4 Rule Transforms Your Corporate Video Strategy

Imagine you’re at a dinner party. You meet someone new, exchange pleasantries, and after just a few minutes of conversation, they ask if you’d like to invest in their business. You’d probably laugh it off, right? Trust doesn’t happen instantly—it’s earned over time, through meaningful interactions and consistent presence. The same is true in business. […]

Communication Leaders, Why Isn’t Your Expertise on Display Through Thought Leadership Videos?

As communication leaders, you are the internal and external voice of your organization. Your insights shape narratives, steer company culture, and build brand reputation from the inside out. Yet, in so many industries—especially healthcare, tech, finance, and manufacturing—communication roles remain a hidden powerhouse, their thought leadership potential often overshadowed by the more forward-facing marketing team. […]

HR Director: You’re the Employee Brand of the Company—Why Aren’t Your Insights on Display?

As an HR Director, you wear many hats. You’re the guardian of company culture, the bridge between leadership and employees, and the champion of values that shape everyday experiences. Job seekers are looking beyond just job descriptions; they want to know who they’ll be working for and with. They’re curious about your company culture, values, […]

Marketing Directors, Why Aren’t You Creating Thought Leadership Videos of Your Company’s Leadership?

As a marketing director, you know the powerful role that thought leadership plays in brand positioning. Your team works tirelessly to build campaigns that resonate, promote, and inspire. But here’s a question that can shift the entire perception of your brand: Why aren’t you capturing the expertise, values, and vision of your company’s leadership on […]

Why Are So Many Corporate Training Programs Falling Short?

Many organizations are seeking innovative ways to enhance their corporate training programs. Video has emerged as a transformative tool in corporate training, providing engaging and effective ways to impart knowledge and skills. At TC Productions, we specialize in creating high-quality training videos tailored to the unique needs of businesses in healthcare, finance, manufacturing, and tech. […]

Are Your Internal Communications Failing to Unite Your Team?

Remote work and flexible arrangements are becoming the norm, effective internal communication is essential for maintaining a cohesive workplace culture. Video has emerged as a powerful tool for fostering engagement, building connections, and driving organizational goals. At TC Productions, we understand the unique challenges and opportunities faced by companies in healthcare, finance, manufacturing, and tech. […]

Struggling to Justify Video Production Costs To Your Team? Learn How to Measure ROI and Win Company Support!

Your video content has become an integral part of marketing, entertainment, education, and various other fields. Whether you’re a business looking to promote your products or services, a filmmaker aiming to tell a compelling story, or an educator seeking to engage your audience, professional video production can help you achieve your goals effectively. However, one […]

Your Outdated Onboarding Process Might Be Hurting Employee Retention and Engagement

Onboarding employee engagement and retention are more than just HR goals—they’re core strategic priorities. As the workforce evolves, so do the methods for reaching and retaining top talent. At TC Productions, we’ve seen firsthand how powerful onboarding videos can be for companies looking to engage their teams from day one, setting the stage for long-term […]

Developing a Green Business Plan for Long-Term Success

Image via Freepik In today’s business landscape, sustainability has become a key priority for entrepreneurs looking to positively impact both their bottom line and the environment. Building a green business requires thoughtful planning and a commitment to integrating eco-friendly practices into all operations. A strong marketing plan that reflects these values can also attract a […]

Crafting Effective Real-Time Customer Data KPIs: A Practical Guide

Photo by Freepik Tracking Customer Data KPIs can significantly enhance the success of your business strategies. In today's data-driven business landscape, real-time customer insights are invaluable for shaping strategic decisions. However, the key to unlocking the potential of this data lies in defining and tracking the right key performance indicators (KPIs). These KPIs help businesses […]

Avoiding Unrealistic Video Expectations in Marketing

According to Wyzowl's 2023 Video Marketing Statistics, 91% of businesses use video as a marketing tool. This is up from 61% in 2016. These numbers show a clear trend: companies are embracing video as a key element of their marketing strategy. However, the importance of video comes with its own set of challenges. Many marketers […]

The Delicate Dance: Managing Brand and Demand

Ever feel like you’re spinning plates? As a business owner, and marketer, you’ve likely been there—trying to keep your brand’s message consistent while also keeping up with the growing demand for your services. It’s a balancing act, and trust me, I’ve been in your shoes. So, let’s have a chat about how to manage this […]

Improving Brand Success through Human-Centric Marketing

The line between traditional companies and tech giants is blurring, as the latter increasingly make significant impacts. While showcasing innovation is a step in the right direction for your brand, it is not enough to stand out in a cluttered marketing space. To leave a lasting mark, brands need to break away from the ordinary […]

Why Are Marketing Departments Getting Smaller?

Have you noticed that some companies are shrinking or even getting rid of their marketing teams? This is happening a lot, especially in small and medium-sized businesses. As a corporate video producer, our main clientele and connection to these companies, is through the marketing department. More and more, I have seen marketing personnel reassigned, let […]

Why Videos Are a Big Deal in Financial Marketing

Have you ever noticed how videos seem to be everywhere these days? From social media to websites, videos are becoming a major way for companies to get their message across. And guess what? This trend is also booming in the world of financial marketing! Banks, investment firms, and insurance companies are using videos more and […]

4 Types of Videos Every Brand Needs

Standing out requires more than just great products or services; it demands compelling storytelling and engaging content. Videos are one of the most effective ways to capture attention, convey your brand's message, and drive action. According to Wyzowl, 86% of businesses use video as a marketing tool, and it's no wonder why. Let's explore the […]

Revolutionize with Key Strategies for Attracting Talent and Increasing Sales

In today's fiercely competitive business world, the ability to attract exceptional talent and amplify sales is more crucial than ever for a company's growth and sustainability. This TC Productions guide delves into the strategic practices business owners can adopt to draw in adept professionals and enhance their sales mechanisms effectively, ensuring their business thrives in […]

Don’t Make This Fatal Error: Neglecting Your Content Strategy

why content strategy is so important in B2B marketing. We’ll see how it builds trust, educates customers, and helps turn interest into sales. Plus, we’ll look at how using videos can really boost your marketing game by making your message more engaging and memorable.

What the Heck is Side-Door Marketing Content?

Side-door marketing is all about building relationships and trust with your audience by providing valuable content that doesn't overtly sell. It’s like inviting someone to a party, letting them enjoy the experience, and then mentioning, “By the way, this great party was brought to you by [Your Brand].”

TC Productions filming a video for the HR Team

Here’s Why Your HR Team is Falling Behind By Not Using Video

Human resources (HR) teams need to use the best tools to make their jobs easier and more exciting. One of the best tools that saves them the most time is video. Whether it's for hiring, training, keeping employees happy, or sharing information, video can help a lot. This blog will show you why your HR […]

Why Your Business Isn’t Growing: 5 Ways Result Driven Video Marketing Will Change That

Small businesses in sectors like finance, tech, healthcare, and manufacturing often feel the pressure to stand out and grow amidst intense competition. If your business is operated by a tight-knit team of less than 20 employees, you're likely looking for strategies that can deliver tangible results immediately. One of the most powerful tools at your […]

The Misconception of Paid Ad Spend vs. Monthly Ad Management

Businesses work hard to be seen online and get more customers. One big part of this is paid advertising. But many people mix up two important things: paid ad spend and ad management. We see this far too often. And it's not just with the startups or newer entrepreneurs. We've seen 20 year business owners […]

Building for the Future: Strategies to Boost Your Business Growth

Image via Freepik Understanding and adding core growth strategies is essential for your business's success and resilience in a dynamic economic environment. By focusing on innovative and efficient practices across various operational facets, you can significantly enhance your company's potential for expansion and profitability. Explore these essential strategies from TC Productions to elevate your business […]

Mastering The Five Steps of the Consumer Decision Making Process with Video Marketing

Consumers are bombarded with endless choices, making the consumer decision-making process more complex than ever before. Whether it's choosing a brand of coffee, selecting a smartphone, or deciding on a vacation destination, consumers go through a series of steps before making a purchase. Understanding and mastering these steps is essential for businesses looking to thrive […]

4 Types of Power Offers Every Business Must Have for Exponential Growth

Your business thrives on the strength of your offers. Crafting a powerful arsenal of power offers is essential for attracting, engaging, and retaining customers. I am going to give you the four types of power offers that we use in our business strategy - Free, Entry, Core, and Premium - and uncover how they can […]

Customer Video Testimonials: 10 Questions to Ask Your Client.

10 Creative Questions to Ask in a Video Testimonial Why Video Testimonials Matter More Than Ever Authenticity is the currency of trust. In a world saturated with ads and marketing gimmicks, customers are more skeptical than ever. They don’t just want to hear what you say about your business; they want to hear it from […]

How Often You Should Make Videos and Keep Them Similar

Making videos is super important for your small business. Videos help show off products, share cool behind-the-scenes stuff, and teach people new things. But for small businesses, making videos can be tough. How often should they make new ones? And how can they make sure they all look and feel the same? Why Making Similar […]

How can a business increase brand recognition?

Brand recognition is crucial for businesses striving to stand out amidst fierce competition and capture the hearts of their target audience. In this pursuit, video marketing has emerged as a potent tool, offering businesses a dynamic platform to convey their brand identity, engage with their audience, and foster lasting connections. In this comprehensive guide, we'll […]

9 Ways to Boost Your Company’s Conversion Rate with Video Marketing

Small businesses are constantly seeking innovative ways to engage their audience and drive conversion rates. Amidst this quest, video marketing has emerged as a powerful tool, offering businesses the opportunity to captivate, educate, and convert their target audience like never before. The Power of Video Marketing Video has become the preferred medium for consuming content […]

How long should a business video be?

Small businesses face a constant challenge: how to stand out in a sea of content and capture the attention of their target audience. As consumers' preferences evolve, video content has emerged as a powerful tool for engaging and connecting with customers on a deeper level. However, for small businesses venturing into the realm of video […]

How much does a 1 minute professional video cost?

Your video content has become an integral part of marketing, entertainment, education, and various other fields. Whether you're a business looking to promote your products or services, a filmmaker aiming to tell a compelling story, or an educator seeking to engage your audience, professional video production can help you achieve your goals effectively. However, one […]

Your Customer Favorite Videos: What Works and Why

Customers are demanding more of their favorite videos in their buying journey. So, how are companies meeting the demand, what works for their video strategies, and what resonates with the audience? They entertain, educate, and guide us through various aspects of life. But why are certain types of videos so popular? Let's delve into your […]

Exploring the Video-Centric Future of E-commerce

The ability to anticipate and adapt to consumer preferences is paramount. With technological advancements and shifting consumer behaviors, businesses must embrace innovative strategies to stay ahead of the curve. Among the plethora of emerging trends, the integration of video into e-commerce platforms stands out as a game-changer. From immersive product demonstrations to influencer collaborations, video […]

Brand Video: Engaging Audiences and Driving Action

Video has emerged as a powerful tool, capable of engaging audiences, conveying messages, and driving action like no other medium. From large corporations to small businesses, the virtues of video are being recognized and harnessed to achieve diverse marketing objectives. In this article, we'll explore how brands are leveraging video across a spectrum of marketing […]

Why Video is Crucial in the Customer Journey

As we tread further into the digital age, the role of video in the customer journey becomes increasingly vital. From raising brand awareness to driving conversions, video content has emerged as a dynamic force that captivates audiences and drives meaningful interactions. In this article, we'll explore the profound impact of video on the customer journey […]

Why Brands Cannot Ignore Short-Form Video

With the rise of social media platforms and the ever-decreasing attention spans of consumers, brands are continually searching for innovative ways to engage their audience. One such avenue that has emerged as a powerhouse in the realm of digital marketing is short-form video content. In this blog post, we'll explore why brands simply cannot afford […]

Why Video-First Marketing is Essential for Growing Brands

Among the myriad of marketing strategies available, one approach has emerged as a frontrunner: video-first marketing. With the explosive growth of online video consumption and the rise of platforms like YouTube, TikTok, and Instagram, leveraging the power of visual content has become indispensable for brands looking to connect with their target audience effectively. The Rise […]

Why Video-Led Content is a Game-Changer in Brand Promotion

Among the myriad of content formats available, video has emerged as a game-changer, revolutionizing the way brands connect with consumers. From social media platforms to websites and streaming services, video-led content has become an indispensable tool for driving brand engagement. But what exactly makes video-led content the ultimate game-changer in the realm of marketing and […]

Engaging Consumers with Brand Values through Video

In the ever-evolving landscape of marketing, one thing remains constant: the quest to connect with consumers on a deeper, more meaningful level. As businesses strive to differentiate themselves in a sea of competition, the role of brand values has become increasingly central to their strategy. Now, more than ever, consumers are seeking authenticity, transparency, and […]