I’m sure you want your product / service to be known by as many people as possible, and that’s ok. But believe me: the most important thing is aiming for the right people, at the right time and through the right channels.

You’re targeting those who are really -and truly- interested in what you have to offer. And if they are more open to your message, your chances of engaging them boost dramatically. The question would be: how can you define your target audience the right way? And going further, where can you find them?

Define Your Product!

Look at your business plan and analyze the product / service you offer. What is the purpose of what you sell? Also evaluate how it solves a problem for a potential customer, and how you stand out from competition. Who would benefit from having your product? Put yourself in your client’s shoes. Don’t think about who you’d like to sell to, but instead, who is actually looking for the product you offer.

Identify Your Target Audience!

You should be developing a customer avatar. Think about it as an in-depth description of who your typical customers would be. Include information that will help you understand who your audience is and information on why would they buy your product.

Find Out Where They Are!

Now you’re ready to move on: find out where your audience is to provide them with useful content through the right channels. Do some research on the websites and social networks they usually visit. Analyze what they’re saying about your product on different social platforms, online forums, groups, and blogs. Its also a good idea to take a look at what your competition is doing.

By defining your buyer persona and knowing where to find them it’ll be much easier to deliver your message effectively. With that specific information you’ll be able to make smarter decisions and approach your customer with the right message on the right channel.

Still have a few questions about adding video to your marketing strategy?

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