HR Case Studies

Roswell Business Recruitment Video

Problem:

Roswell Inc needed to position the city as an attractive destination for businesses and talent by highlighting its strengths, including community, family values, and ease of doing business. They required a series of videos showcasing prominent local businesses and reinforcing Roswell’s appeal to potential residents and companies. The challenge was to deliver this content within a tight one-month timeframe while maintaining a high level of quality and messaging alignment.

Solution:

TC Productions collaborated with Roswell Inc to craft messaging that resonated with both businesses and potential employees. Through on-location filming at prominent businesses and strategic scheduling with local leaders, they captured dynamic footage and compelling narratives. The team delivered seven professionally edited videos, including a marquee "State of Roswell" video, tailored for recruitment and community engagement purposes.

Results:

The "State of Roswell" video premiered at the annual luncheon, receiving widespread praise and establishing Roswell as a hub for opportunity and growth. The seven videos were delivered on time, providing versatile tools for business recruitment and HR efforts. These assets strengthened Roswell Inc’s connection with local businesses and bolstered their ability to attract top talent and investment

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