How to win with real estate video marketing
How to win with real estate video marketing
If you are looking to build an attraction based marketing strategy for your real estate business, you need to have a brand. Using video is the best real estate branding strategy you can implement.
I work for a broker and they are my brand…
The agent is the brand. The broker is not. Buyers and sellers no longer choose their Realtor because of who they work with. They choose them because of who they are. Less than 4% of consumers actually chose their agent because of the brand they were affiliated with.
What does this mean?
Company brand used to matter as the public perception used to be that you needed to work with an agent at a big brand name. In today’s brokerage world, that is no longer true for the most part.
Over 60% of all agent business is derived from referrals and repeat business because people seek out agents they know, like, trust, or are referred to. You don’t get referrals and repeat business from strangers, you get them from your relationships you have in life, but only when you are remembered. Marketing a brand is much easier and effective than marketing your individuality so let me explain.
Online video has quickly become an indispensable marketing tool for businesses of all kinds. However, many real estate agents (and brokers) are leaving money on the table by not using video in their marketing. This presents an amazing opportunity for you to step in, get on camera, and differentiate yourself.
Agent\office promo videos
Think about what makes you stand out as a real estate agent. As a broker, think about what makes your office, your staff, and your culture stand out. Pinpoint your real estate speciality in a short agent/office promo video. If you’ve won an award, tout it. You’re great at finding flipping opportunities for investors, talk about it. If you have a unique company culture, highlight it.
Think of these videos as opportunities to win more listings. Don’t just tell home buyers and sellers what sets you apart from the competition, show them with an engaging promotional video.
Testimonial videos
Happy, satisfied clients are the best advertisers for your real estate brand. Testimonial videos let home buyers hear it “straight from the horse’s mouth” when it comes to your work ethic and your ability to close efficiently and timely.
If you had a great working relationship and the client was happy with the end result, a quick, authentic testimonial video can go a long way.
Informational Videos
Real estate marketing is all about providing value to buyers and sellers. And one way to provide more value and impress your clients is by creating short, educational videos on common real estate topics and questions.
These short, video snippets let viewers learn at their own pace and extend your reach to a much broader audience through social media.
You’ll build a reputation as an exceptionally helpful, knowledgeable real estate resource, and the extra effort will yield dividends.
Neighborhood videos
The mantra is true: location is everything. Home buyers are just as interested in the surrounding neighborhood as they are the property.
Sell home buyers on their future neighborhood with a quick video tour of local hot spots and beautiful scenery. If you can, add a few testimonials on why this neighborhood is the best neighborhood for new homeowners.
Listing videos
Listing videos are the bread and butter of real estate video marketing. Showing off the listings you represent in an attractive and engaging video is an effective way to attract new leads.
You have everything you need to create your custom listing video in the palm of your hand. Most smartphone cameras can shoot very high quality photo and video. Combine that with free editing apps and easy-upload capabilities, and you’ve got a high-quality video marketing machine at your fingertips.
When creating your listing video, think of what makes this property unique and appealing. Don’t be afraid to mix it up. Creating a combination of video clips, still photos, and voice narration keeps your audience engaged.
Advantages to using video in real estate marketing:
- Not many agents are doing it well. The opportunity is huge for you to differentiate yourself.
- Video allows you to connect with clients and leads on a more personal level.
- Video sells homes. 58% of buyers want and expect to see video of a home they’re looking at online.
Video Is The Best Real Estate Branding Strategy Because…
Using video as a real estate branding strategy is a more effective way to communicate. You build a brand over time through effective and consistent communication. Video allows you to connect with people on a deeper level and gives consumers a better idea of who you are.
