So, it’s almost time for your shoot date! You’ve done all the pre-production, now all you have to do is step in front of the camera and talk to your audience. Sounds easy, right? Not necessarily. Some people struggle with speaking on camera and their lack of confidence shows in their delivery. No viewer wants to see a nervous business owner urging them to use a product or service, it’s just not convincing. To avoid that, here are some tips on preparing to speak on camera.

Be confident in your body language. Remember to smile, stand up straight, and speak with just the right amount of animation. Body language will say more than your words ever will, so make a good impression by looking like you believe in your business.

Know your talking points and don’t be afraid to go off script. While a script is always helpful, it is very possible to sound too scripted and rigid if you aren’t used to using scripts or teleprompters. If you know your talking points, you can deliver them more naturally if you don’t use a script. Be warned, though: if you do choose to go off script, you have to be even more mindful of how long you’re talking, and you are bound to have more takes. Consider your comfort level and the tradeoffs of scripted vs. unscripted.

Finally, remember to stay hydrated. It will allow you to speak for longer and aid your pronunciation.

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