In today’s landscape, online video marketing is cost-efficient. As we move into 2023, the importance of online video marketing for businesses is only increasing. Video has become the preferred content format for many consumers, and marketing directors who want to stay ahead of the curve need to understand how to effectively scale their video marketing efforts.

It’s not about throwing millions of dollars at production–it’s about finding the right ingredients. Specifically, you need to publish on the correct platform, appeal to a relevant audience, and post at the ideal time to get views, be engaging, and convert.

While the cost-efficiency and ability to produce and publish videos online is a huge opportunity, the need to differentiate from the masses is much more challenging. After all, now your competitors can afford to produce a ton of video content, too.

How can your company set itself apart?

Why Online Video Marketing Is Essential for Businesses

Online video marketing is essential for businesses for several reasons. First, video is highly engaging and can help capture the attention of potential customers more effectively than other types of content. Second, video allows businesses to convey complex information in a way that’s easy to understand and digest. And third, video can help increase brand awareness and establish trust with potential customers.

In addition, the rise of platforms like YouTube, Instagram, and TikTok has made it easier than ever for businesses to reach large audiences with their video content. By leveraging these platforms, businesses can reach potential customers all over the world and build their brand in ways that were previously impossible.

Conveying A Unique Message

You can’t have one-size-fits-all messaging in any marketing, including videos.

Instead, you need to share your brand value, know your audience, and leverage the information you know about them. Furthermore, you need to capture data from your videos to learn how the audience engages with the marketing to better target those videos.

The Value of Online Video Iteration

Since videos are cost-efficient, they are scalable, giving businesses a tool to generate data-based insights.

Here’s what we mean:

With minimal financial risk, you can make 5,10, or 15 videos, then integrate them into your digital marketing strategy. This strategy is known as iteration.

You won’t necessarily convert immediately, but the data will help you learn about your audience. Thus, you can make better-informed business decisions as you go.

The Video Marketing Funnel

When starting with video marketing, your video marketing funnel must be a chief consideration, which entails these stages:

• Awareness
• Consideration
• Decision making

Be mindful, though, that your value proposition is at the helm of all these factors. Determine what differentiates you from your competition, and let it be your guiding light.

Making An Impact With Your Audience

Combine having your value proposition down pat with knowing your target audience and where they consume content, and you have part of the recipe for successful video marketing.

Your video needs to catch the audience’s attention in 5-10 seconds. This can be done with either an evocative image, a sound, or a line of dialogue.

Producing Cost-Efficient Videos Doesn’t Mean Neglecting Quality

Something along the lines of 85% of online traffic can be attributed to video content. Perhaps, that’s why 87% of video marketers cited a positive ROI stemming from videos.

Yet, success won’t stem from inundating your audience with hastily produced videos.

It’s affordable to partner with video production companies with expertise in this area. They can help you produce 12 to 15 cost-efficient, professional-quality videos at scale. That’s how your company stands out on your target audience’s feed and generates a substantial ROI.

Still have a few questions about adding video to your marketing strategy?

Schedule a Discovery Session to see how our talents can match your vision.