Nowadays, businesses of all kinds are turning to video as a way to reach new audiences and promote their products or services. And there’s no question that professionally produced videos can be extremely effective in these endeavors. That’s why you need to look into hiring a professional videographer.

You’ve probably seen those super slick, high-quality videos on big business websites and thought, “Wow, that looks amazing. I bet it cost them a fortune.” And you’d be right—those corporate videos cost a lot of money. But the thing is, they’re also highly effective.

Read on to learn why you must use videos for your marketing and letting a professional videographer produce them is a worthy investment. Find out also tips for choosing the best corporate video production company.

4 Reasons to Use Video Marketing

High-quality video is one of the best ways to engage potential customers and clients, and yes, it is worth the investment. Here’s why:

1. Conveys trustworthiness and professionalism

People are more likely to transact with companies they perceive as trustworthy and professional. And one of the quickest ways to convey those qualities is through a high-quality corporate video.

A study showed that many consumers would rather watch a video about a product than read about it.

2. Adds production value and boosts credibility

When potential customers see your brand in light, it subconsciously boosts your company’s credibility in their minds. They think, “If this company can afford nice videos, they must be doing something right.” People want to work with successful brands and companies.

3. People retain information better when they watch a video

The human brain lets you retain information better when you see it in video format as opposed to text format.

One study showed that people who watched an explainer video could retain 95% of the information presented to them, as opposed to 10% when reading text.

4. Video keeps people engaged

It’s no secret that people have shorter attention spans these days. And that includes when scrolling through social media feeds or browsing websites. Professional videos will grab viewers’ attention and hold it long enough to get your message across before they move on.

5 Reasons to Hire a Corporate Videographer

While you could produce your own corporate video, it’s often worth it to hire a professional videographer to create the best corporate videos that achieve your marketing goals.

Here are four benefits of hiring a professional videographer for your video content:

1. They have the right equipment

A professional videographer comes equipped with all the necessary tools to produce a high-quality video. This includes cameras, lenses, lighting, audio equipment, and more. They also know how to use this equipment to capture great footage that sounds clear.

2. They know how to tell a story

A good story is essential for an engaging video. A professional videographer can help you conceptualize and craft a compelling story for your social media videos that will captivate your audience and leave them wanting more.

3. They can help with post-production

After the initial filming is complete, there is still much work to be done in post-production. A professional videographer will have the skills and software needed to edit your footage into a finished product that you are proud to share with the world.

4. They make the process easy

Hiring a professional videographer takes the stress out of making a business video. They will handle all aspects of production from start to finish so you can focus on running your business.

5. You Save Time (and Money)

Trying to produce a memorable corporate video on your own can be incredibly time-consuming—not to mention expensive if things don’t go according to plan.

But when you hire a professional videographer, they will handle everything. And because professionals have experience producing videos, they know how to avoid common mistakes that can end up costing you time and money.

4 Important Considerations When Hiring a Video Production Company

But with so many videographers out there to choose from, how do you know which one is right for your business? Here are the top 4 considerations when making your decision.

1. Experience and Portfolio

When it comes to choosing a professional videographer, experience and portfolio should be at the top of your list of considerations. You want to ensure the person you’re hiring understands lighting, composition, and editing well.

A well-rounded videographer will also have experience with different types of cameras and know how to use them to get the best results. Look into the corporate video examples the videographer has produced recently to get an idea of their style and quality.

Remember, you’re looking for someone who can capture your brand’s unique voice and create a professional video that tells your story in an impactful way.

2. Cost

The cost of hiring a professional videographer will vary depending on

• experience
• portfolio
• location
• duration
• other factors

You get what you pay for. So don’t be tempted to hire an inexperienced or unproven videographer just because they’re cheaper. In the end, fixing a poor-quality promotional video will likely cost you more time and money.

3. Style

There are two main styles of business videos: live-action and animation.

Live-action videos are more personal. It might include interviews or testimonials from customers or employees. On the other hand, animated videos can be more fun and festive while still getting across key information about your brand.

The style of video you choose should be based on your brand identity and what message you’re trying to communicate through the video.

4. Duration

How long do you need the services of the videographer? This is an important question to consider when budgeting for your project. If you only need someone for half a day or less, you won’t need to budget as much as if you need someone to commit to multiple days or even weeks of shooting.

Conclusion

You must include well-produced business videos in your marketing strategy, as they can do wonders. If you’re considering making a great corporate video, hire a professional videographer to help you achieve your goals. You won’t be disappointed! But make sure to consider all the crucial factors when hiring one so you can set yourself and your team up for success.

Still have a few questions about adding video to your marketing strategy?

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