Here’s Why Your HR Team is Falling Behind By Not Using Video
Human resources (HR) teams need to use the best tools to make their jobs easier and more exciting. One of the best tools that saves them the most time is video. Whether it’s for hiring, training, keeping employees happy, or sharing information, video can help a lot. This blog will show you why your HR team needs to use video and how to use it effectively.
1. Video in Hiring
Attracting The Best Talent
The job market is very competitive, and top candidates often have many job offers to choose from. Video can help your company stand out. Job postings with videos are viewed more often and get more applications. According to a study by CareerBuilder, job postings with videos are viewed 12% more than those without and receive a 34% greater application rate. Video job descriptions can show off your company, give a virtual tour of the office, and include testimonials from current employees. This can attract candidates who are a better fit for your company.
Making Your HR Team Interviews Easier
Traditional interviews can take a lot of time and be hard to schedule. Video interviews, whether live or pre-recorded, offer a flexible solution. Platforms like HireVue and Spark Hire allow candidates to record their answers to interview questions at their convenience. This speeds up the hiring process and makes it easier to interview candidates from different locations.
2. Video for HR Teams Onboarding and Training
Improving Onboarding
The onboarding process is crucial for new hires, setting the tone for their experience with the company. Videos can make this process more engaging and consistent. Videos can introduce company policies, procedures, and culture in a more dynamic and memorable way compared to traditional methods.
Continuous Learning and Development
Ongoing training is essential for employee development and retention. Video-based training modules can be accessed anytime, anywhere, making it easier for employees to fit learning into their schedules. These videos can range from compliance training to skill development and leadership training. The interactive elements such as quizzes and assessments embedded in video platforms ensure that learning is effective and measurable. According to a survey by the Brandon Hall Group, 95% of businesses see video as a critical part of their training strategy, with those using video reporting a 32% improvement in their training effectiveness.
3. Video for Employee Engagement and Communication
Boosting Engagement
Engaged employees are more productive, innovative, and committed to their work. Video is a powerful tool for fostering engagement. Regular video updates from leadership can make employees feel more connected to the company’s mission and values. For instance, a CEO can share quarterly updates, celebrate company milestones, or discuss strategic initiatives through video messages. These personalized and visually engaging messages can resonate more deeply than text-based communications, creating a sense of transparency and inclusiveness.
Enhancing Your HR Team Internal Communication
Clear and effective communication is the backbone of any successful organization. Video can bridge communication gaps, especially in remote and hybrid work environments. Tools like Microsoft Teams, Zoom, and Slack integrate video functionality, enabling real-time face-to-face interaction regardless of physical location. Video messaging can also replace lengthy emails or memos, making information more digestible and engaging. According to a study by Forrester Research, employees are 75% more likely to watch a video than read text-based content like emails or web articles.
4. Video for Employee Recognition and Retention
Celebrating Achievements
Recognition is a key driver of employee satisfaction and retention. Video can play a significant role in recognizing and celebrating employee achievements. Whether it’s a personalized video message from a manager or a company-wide announcement celebrating an employee’s milestone, video adds a personal and heartfelt touch. Companies like Buffer have utilized video shout-outs during team meetings to recognize employees, fostering a positive and supportive work environment.
Building a Positive Work Culture
A strong, positive work culture is essential for retaining your best employees. Video can help in showcasing and promoting this culture. Regular video content that highlights company values, team activities, and success stories can reinforce a sense of community and belonging among employees. According to Deloitte, organizations with a strong culture of recognition have 31% lower voluntary turnover rates. Video can be a cornerstone in building and maintaining this culture.
5. Practical Tips for Implementing Video for the HR Team
Invest in the Right HR Team Tools
To effectively incorporate video into your HR processes, investing in the right tools and platforms is crucial. There are numerous options available, from video interviewing platforms like HireVue and Spark Hire to video communication tools like Zoom and Microsoft Teams. Choose tools that are user-friendly and integrate well with your existing HR team systems.
Create Quality Content
Quality matters when it comes to video. Invest in good equipment and software to produce high-quality videos. Additionally, consider professional development for your team in video production and editing skills. Well-produced videos reflect positively on your brand and ensure that the message is clear and engaging.
Encourage Participation
For video to be effective, it needs to be embraced by the entire organization. Encourage employees and leaders to participate by making video creation easy and accessible. Provide training and resources to help them feel comfortable on camera. Creating a culture that values and utilizes video will maximize its impact.
Your HR Team Should Measure and Repeat
Finally, it’s important to measure the impact of your video initiatives. Use analytics to track engagement, viewership, and feedback. This data can help you understand what’s working and what needs improvement. Regularly review and update your video content to ensure it remains relevant and effective.
Conclusion
Incorporating video into your human resource team operations is no longer a luxury—it’s a necessity in today’s workforce. From attracting top talent and enhancing onboarding processes to boosting engagement and improving communication, video offers numerous benefits that can transform your HR team functions. By investing in the right tools, creating quality content, encouraging participation, and continually measuring and iterating on your efforts, your HR team can harness the full potential of video. Embrace this powerful tool and take your HR operations to the next level.
