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Digestible video content remains a powerhouse for corporate marketing. However, audience attention spans continue to shrink, and competition for engagement is fiercer than ever. Marketing directors and communication leaders must refine their video strategies to ensure their messages are digestible, impactful, and aligned with evolving consumer preferences.
60% of respondents watch video before reading content on the same page, and 22% said they generally liked watching video more than reading text for business information.
The Rise of Short-Form Digestible Video Content
Short-form video has become the dominant format across digital platforms. Brands leveraging TikTok, Instagram Reels, LinkedIn Video, and YouTube Shorts are experiencing significantly higher engagement and ROI. Recent data shows that short-form videos deliver the highest return on investment compared to other content types, making them an essential part of any marketing strategy.
Key Takeaways:
- 60-90 seconds is the sweet spot for audience engagement.
- Native platform formatting increases reach (e.g., vertical video for mobile users).
- Captions and subtitles boost accessibility and retention, especially for sound-off viewing.
Mobile-First Viewing: Optimizing for On-the-Go Audiences
With over 69% of digestible content being consumed on mobile devices, brands must prioritize mobile optimization. Whether your audience is watching a promotional campaign, product demo, or internal corporate message, ensuring seamless mobile playback is crucial.
Mobile Optimization Strategies:
- Use bold, legible text overlays to enhance clarity.
- Keep visuals high contrast to ensure readability on smaller screens.
- Design for vertical and square formats to maximize real estate on mobile screens.
The Power of Employee-Generated Content (EGC)
Authenticity is a driving force in modern marketing. Employees are now key brand ambassadors, with their content fostering trust and credibility. Companies are increasingly integrating Employee-Generated Content (EGC) into their corporate video strategies to build stronger connections with their audiences.
Benefits of EGC:
- Humanizes the brand, making it more relatable.
- Boosts internal engagement, as employees feel valued and heard.
- Increases organic reach, as employees share content within their networks.
AI in Video Production: A Game-Changer for Efficiency
Artificial Intelligence (AI) is revolutionizing video marketing by streamlining production, personalization, and audience engagement. AI-powered tools assist with:
- Automated script generation, reducing time spent on pre-production.
- Smart video editing, quickly assembling footage for efficiency.
- Personalized content suggestions, tailoring messaging based on viewer behavior.
Companies that embrace AI-driven video strategies will gain a competitive edge in producing high-quality, engaging content at scale.
Best Practices for Keeping Digestible Video Content
1. Lead with Value
Hook your audience within the first three seconds. The opening should immediately communicate the video’s purpose.
2. Break Up Content with Visual Cues
Use dynamic transitions, text callouts, and motion graphics to maintain engagement and reinforce key points.
3. Incorporate Storytelling
Even in short-form content, narrative structures keep viewers invested. A simple problem-solution-outcome approach works well.
4. Encourage Interaction
Videos that prompt viewers to comment, share, or take immediate action have higher engagement rates. Use clear CTAs like:
- “Tap the link to see how our strategy works.”
- “Drop a comment if this resonates with you.”
Future-Proofing Your Digestible Video Content Strategy
Video marketing is evolving rapidly, and brands that adapt to these changes will continue to thrive. By focusing on short-form, mobile-first content, integrating employee-generated videos, and leveraging AI-powered production, corporate communication leaders can ensure their messages remain impactful in 2025 and beyond.
Most websites, including financial planning advisors, CPA’s and holistic health sites, are about conveying a ton of information. And it’s usually boring jargon that the average viewer cannot stomach in one sitting. The easier and more digestible you make your content to process for your visitors, the more likely they are to stick around and want to learn more. Video is a perfect way to do this.
We all run into these industry experts, the ones that will forget more about a subject than we ever can learn about. We’ve met some that just spew out fabulous content, but it’s so much that we either can’t keep up, or are turned off and overwhelmed over the fact that we know so little.
Then there are the ones who gives up just little trails of golden nugget filled bits of information. Those are the ones we tend to follow like sheep. Waiting on the next 2 minute video, or 4 paragraph blog post. The reason we follow and consume that content is because its so digestible. We all leave feeling more knowledgable and confident about a specific topic that we just learned about 3 minutes ago!
Ready to Transform Your Strategy? Let’s Talk
This is what I teach my clients. How to take a topic they are well versed in, and break it down into bite sized form. We just choose to do it in video format.
Everybody knows the phrase, “How do you eat an elephant………one bite at a time.”
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