Creating a video for your manufacturing company for the first time can seem like a daunting task, but with a little planning and some basic equipment, it can be a relatively easy process. Videos are a powerful tool for businesses to showcase their products and services, and can be used to increase brand awareness, promote new products or services, and even give customers a behind-the-scenes look at your manufacturing process.

Define your goals

Before you begin filming, it’s important to define what you want to achieve with your video. Are you looking to increase brand awareness? Promote a new product or service? Showcase your manufacturing process? Having a clear goal in mind will help guide your content and ensure that your video is effective. Take some time to think about your target audience, and what message you want to convey to them.

Plan your manufacturing company content

Once you know what you want to achieve, it’s time to start planning your content. Think about the key messages you want to communicate and the best way to do that. You may want to include footage of your manufacturing process, testimonials from satisfied customers, or product demonstrations. It’s important to keep your video concise and to the point, as viewers have short attention spans. This is where you want your manufacturing company to shine!

Gather your equipment

To create a professional-looking video, you’ll need some basic equipment. This can include a camera, a tripod, a microphone, and lighting. You don’t need to break the bank on expensive equipment – a smartphone camera can work well for many types of videos. Consider investing in a tripod and microphone to help improve the quality of your footage.

Film your video

With your content planned and your equipment ready, it’s time to start filming. Try to keep your shots steady and avoid too much movement. If you’re filming a process, break it down into smaller steps and film each one separately. This will make it easier to edit later on. Make sure to film in good lighting and try to capture footage from different angles to make the final video more interesting to watch.

Edit your video

Once you’ve filmed all of your footage, it’s time to edit it. There are many free and affordable video editing software options available. Use them to cut your footage, add transitions, and add text and music. Edit the video to match your company’s brand and make sure it aligns with your overall marketing strategy. Keep in mind that videos that are too long tend to lose the viewer’s attention, so make sure to keep it short and sweet. Remember, the idea is for your audience to reach out to your manufacturing company, not learn everything about it.

Share your manufacturing company video

Once your video is complete, it’s time to share it with the world. You can upload it to your company website, social media channels, or video sharing platforms like YouTube. You can also use the video in your email marketing campaigns and at trade shows. Make sure to optimize the video for search engines by including relevant keywords and descriptions.

Our Video Example

Conclusion

Creating a video for your manufacturing company is a great way to showcase your products and services, increase brand awareness, and reach new customers. By following these steps and planning your content, you can create a professional-looking video that effectively communicates your message. Remember that creating a video is not a one-time process, but an ongoing effort. Keep track of the engagement, views, and feedback of your first video, and use that information to improve your next one.

Still have a few questions about adding video to your marketing strategy?

Schedule a Discovery Session to see how our talents can match your vision.