Communication Case Studies

SMJ Communications/ 5 Strong Scholarship Foundation

Problem:

The 5 Strong Scholarship Foundation, represented by SMJ Communications, needed impactful video content to elevate their awareness and fundraising efforts. They faced tight deadlines and the logistical challenge of coordinating interviews with college scholarship recipients during their Thanksgiving break. The goal was to authentically communicate their mission and impact through an explainer video and three personal vignettes.

Solution:

TC Productions collaborated with SMJ Communications to develop scripts, storyboards, and strategic messaging tailored to 5 Strong's mission. The team expertly managed scheduling and on-location filming, capturing authentic stories from students and board members. High-quality videos were produced efficiently, ensuring they were optimized for various platforms, including presentations and social media.

Results:

The explainer video became a centerpiece for donor presentations, effectively conveying 5 Strong’s mission and goals. The vignettes provided emotional, relatable narratives that deepened connections with stakeholders and supporters. This partnership enabled SMJ Communications to deliver professional, versatile content that amplified the foundation’s impact and supported critical fundraising initiatives.

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