YouTube is the video platform and Instagram stories are loved by millions of the site’s users, but your B2B customers aren’t likely browsing on these social platforms – at least not during their 9 to 5 while they are in business mode and potentially tuned into your business services.
Video branding is the practice of distributing your brand message in a recognizable, distinct way through video to promote brand awareness and recognition.
For small businesses, video opens the doors to opportunities to both educate and entertain your customers.
When it comes to consumers and social media, video is first with everything else coming in second. This essentially means brands and businesses have to take a video-first approach when they are looking to reach their audience on social media.
Biggest Mistakes to look out for in Video Marketing At first glance, video marketing can seem very easy and straightforward.
Written Testimonials vs Video Testimonials We’ve all seen written testimonials on websites and marketing pieces – and they’re good, but in today’s
“I want to make a video that will go viral!” Going viral should never be the objective of your video
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become
For a small business, you have 3 options when producing video:
1. Self/Employee Intern
2. Solo Videographer
3. Video Production Company
Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them.