As part of a marketing and advertising team, we know how prevalent messages are coming from interviews with popular CEOs. We are also aware of the impact these visionaries can leave on a large audience. CEOs are taking to video to talk about their latest ideas and technologies while providing an outlook for their brand.
According to Wyzowl’s 2023 Video Marketing Statistics, 91% of businesses use video as a marketing tool. This is up from
Standing out requires more than just great products or services; it demands compelling storytelling and engaging content. Videos are one
Side-door marketing is all about building relationships and trust with your audience by providing valuable content that doesn’t overtly sell. It’s like inviting someone to a party, letting them enjoy the experience, and then mentioning, “By the way, this great party was brought to you by [Your Brand].”
Human resources (HR) teams need to use the best tools to make their jobs easier and more exciting. One of
Videos have the power to engage, educate, and leave a lasting impression on viewers. However, not all videos are created equal, and choosing the right type of video for your tech company is essential to convey your message effectively.
Small businesses in sectors like finance, tech, healthcare, and manufacturing often feel the pressure to stand out and grow amidst
Beyond the glossy veneer of promotional content, video has emerged as a versatile tool, transforming the way companies train employees, communicate internally, troubleshoot customer issues, and even narrate the compelling stories that define their unique corporate cultures.
Consumers are bombarded with endless choices, making the consumer decision-making process more complex than ever before. Whether it’s choosing a
Authenticity is the currency of trust. For businesses striving to build credibility and connect with their audience, customer video testimonials